Direct Mail is Back In Style
Direct mail is hip! Don't believe us? A USPS survey reported some impressive results. 90% of Millennials interact with direct mail 2 out of 3 take action after receiving mail…
Direct mail is hip! Don't believe us? A USPS survey reported some impressive results. 90% of Millennials interact with direct mail 2 out of 3 take action after receiving mail…
Postcards are an ideal form of direct mail. Let's talk about how to use them in omnichannel marketing for better results. Direct mail works, you hear it time and time…
What is going wrong with your postcard marketing campaign? There are many things that affect the number of direct mail responses received. We made a list of the top 6…
Direct Mail and Email. We just don’t look at them the same anymore. You might not remember, but when computers first came on the scene, getting one in your office…
Do you get a lot of emails? The average office worker receives over 120 emails per day. If your business only uses email to reach prospects, that's a lot of…
Did you know that 57% of postcards are either read or scanned by recipients? In fact, they are the most-read direct mail option. That makes postcard marketing an affordable way…
While it's true that most content is found online, there will always be a place for printed materials as part of your overall marketing strategy. It's a great way to…
There are a lot of things to think about when you create and send a direct mail campaign. Even in the digital age, direct mail is still considered one of…
Have you noticed you get less "snail mail" these days? That means less competition for your direct mail pieces. Plus, more than 80% of people read or scan their mail…
Today, fundraising is a billion-dollar-a-year industry that constitutes one-seventh of the nation’s economy. For organizations looking to increase donations, one key element to improving response rates is data-driven, highly personalized,…