Archive for August, 2014

Brochures – Why your company still needs them to be effective.

Company and product brochures are a very necessary part of any marketing mix. It's a shame they are also so often found to be designed poorly or worse, not exist. Consider these different approaches when developing your brochure and you will be on your way to an effective tool to help promote your business: The Customer Let your customers sell your products! Create a brochure as a collection of different case studies that talk about your products and services.  Include testimonials from existing ... Read more

ALS Ice Bucket Challenge

Recently I was nominated to take the ALS Ice Bucket Challenge by a good friend from my high school days – Dan “The Man” Ryan, a Captain in the US Navy. Pete Frates, a former Boston College baseball player who was diagnosed with ALS in 2012 posted the first ALS Ice Bucket Challenge. It has proven very popular and has helped raise millions of dollars in the fight for a cure. Who in turn would get the call out? I wanted to ... Read more

Trade Shows – An opportunity for success! If you’re prepared.

Trade shows give us all the opportunity to present our companies, our products and our services to a large prospect audience in short period of time.  Although they are an expensive endeavor and require a significant time commitment, if you are prepared your company can reap great dividends from your efforts.  Here are a few thoughts to consider that will give you the greatest bang for your buck as well as ensure you have a successful trade show. What is our goal? Send ... Read more

Increase Sales with Direct Mail!

Increase Sales with Direct Mail! Direct mail is a great way to increase business and is an important tool to help support your sales team. It increases front-of-mind awareness in customers and prospects and gives your sales team a great conversation starter that can produce results. Here are a few ways to make sure your direct mail stands out: • Send out a newsletter!  Fill it with industry-related information and relevant content. Done right, it can be an effective tool that will leave your ... Read more