Archive for August, 2018

We don’t talk to each other like we used to, but that’s okay.

We don’t talk to each other like we used to, but that’s okay. Did you ever say “boy they grow up so fast” when we think about the kids in our lives? I started to think about my children and how fast they were growing up, and that in a very short time (not too short) they will be meeting someone, getting married, starting a career, a family, and buying a home. As I watch them grow and realize how close they really ... Read more

Do you treat each of your customers differently?

Do you treat each of your customers differently? For businesses looking to increase sales and customer retention, one key element to improving response rates is data-driven, highly personalized, full-color printed direct mail campaigns that target products with pinpoint precision. Today, marketing is a billion-dollar-a-year industry that constitutes an ever growing segment of the economy. The best way to increase sales and customer retention is by understanding that the real value is in the “connection” born from a conversation rather than a broadcast ... Read more