Direct Mail and Email. We just don’t look at them the same anymore.
Back when computers first came on the scene, getting one in your office or home was a big deal. Before the computer, a steady flow of direct mail would be delivered to you on a daily basis. Funny, how over a relatively short period of time, things have changed so much. Direct mail continues to flow and is now joined by its electronic counterpart – email.
Digital technology has and will, continue to change the way we receive, process and send information to each other. It will affect how we want to get information, and how it is managed. Email is another means of communicating, and now that it’s been around for a few years, we know it is a valuable tool in our marketing efforts. By understanding how to effectively combine direct mail and email, we can develop a more memorable message to our customers.
Did you know that…
71% of companies will increase the spending on digital technology & marketing, while at the same time 51% of emails are deleted in only 2 seconds?
That’s not a lot of time to get your message across.
69% of people will open the direct mail that they receive, while only 32% of people will read an email they get in their inbox?
Which one will give you a better chance to connect?
57% of people say they remember a message they receive by direct mail, while 32% remember an email message.
Which one will give you the desired response?
This research shows that we can’t rely on direct mail or email alone anymore. While a direct mail piece may get their attention, sometimes email offers a greater way to generate a response. A successful marketing campaign combines several different media channels to get your message across. By giving our target audience more choices on how they receive our information, we maximize engagement.