Did you know that 81% of recipients read or scan their mail daily.
How do they decide what to read and what to throw away? While direct mail is an effective tool in your marketing campaign, there are some easy ways for your direct mail piece to end up in the recycle bin.
If your direct mail marketing isn't working, you should be asking yourself these 4 questions:
Are you targeting the right audience?
Take a good long look at your mailing list. Are ...