Direct mail works, you hear it time and time again. Why? Because it’s true. It’s a great investment because of its ROI (Return on Investment). But as good as it is, there are some creative ways to improve it. Here are a few things you can do to make your postcards stand out.
1. Use Personalization
It is difficult to ignore a postcard when it is personalized to the individual who is receiving it. Adding a person’s name to the postcard is a ...
Improve your print management efficiency and lower costs!
Fulfillment comes in an array of shapes and sizes – some are obvious, some are not. Our client had a problem managing their printed materials as well as distribution to branches. Also, multiple vendors were used making it difficult to control costs.
Click the 2 minute video below to see how CFS helped them manage their printed materials and control their spending costs.
Did you miss our fifth video?
Did you know that 54% of postcards are either read or scanned by recipients? That makes postcards an affordable way to get your name and brand out to prospects. Also, they are the most effective means for driving traffic to your website.
We have created a few quick tips you should be aware of when it comes to your postcard marketing efforts.
Plan your campaign ahead of time – Everything from the idea, the message, and your goals for the mailing.
Use Eye-Catching images – ...
Business cards are a dime a dozen. Actually, you can probably get them made for less than that, but should you? Because so many people have business cards from dozens, if not hundreds, of contacts, it is essential that you create one for yourself that stands out from the rest. Not sure where to start? Here are some tips on how to create a killer business card that stands out!
What must your business card contain?
Have you ever stacked your overflow of brochures, letterhead, etc., in an empty office or an already full back room?
Maybe even your own office contains some boxes that get in your way.
Collateral is easily damaged in a space not designated to
accommodate it. Never mind the time that will need to be taken down the line by your employees to clean out that area when a new hire comes on board, or a different department takes over that back room.
Have you ...
Stop printing marketing collateral on your office printer.
Are you using your own office printers to produce collateral? Just because you can print your business marketing material yourself, should you?
Here are a few things to think about before clicking print:
Quality: Most desktop or office printers cannot match the quality of professional technology & software. Remember, you are handing these out to your customers and prospects, and they are a reflection of your business. How do you want to be perceived?
Design: Trying to design ...
Did you know that 81% of recipients read or scan their mail daily.
How do they decide what to read and what to throw away? While direct mail is an effective tool in your marketing campaign, there are some easy ways for your direct mail piece to end up in the recycle bin.
If your direct mail marketing isn't working, you should be asking yourself these 4 questions:
Are you targeting the right audience?
Take a good long look at your mailing list. Are ...
Company and product brochures are a very necessary part of any marketing mix. It's a shame they are also so often found to be designed poorly or worse, not exist. Consider these different approaches when developing your brochure and you will be on your way to an effective tool to help promote your business:
Let your customers sell your products! Create a brochure as a collection of different case studies that talk about your products and services. Include testimonials from existing ...