Are You Committing these 4 Direct Mail Mistakes?

Direct Mail Mistakes

Did you know that 81% of recipients read or scan their mail daily.

How do they decide what to read and what to throw away? While direct mail is an effective tool in your marketing campaign, there are some easy ways for your direct mail piece to end up in the recycle bin.

If your direct mail marketing isn’t working, you should be asking yourself these 4 questions:

Are you targeting the right audience?
Take a good long look at your mailing list. Are the people on your list possible repeat spenders or potential customers? If not, are you confident that they will respond to your direct mail piece? In order to send out a successful direct mail campaign, you must first understand your target audience.

Do you have a call to action?
The purpose of direct mail is to get people to respond. That usually means purchasing your product or services. It’s important that you have a clear call to action and that your offer is something they need or want. Make them an offer they can’t refuse and your return on investment will be worth it.

Is your piece designed poorly?
The easiest way to get a recipient’s attention is through an eye-catching mailer with a clean design. The quickest way to get them to throw it away is to have a poorly designed piece with no purpose. Make sure your direct mail piece is well-designed and creative.

Are you tracking your results?
How will you know that your direct mail campaign is successful unless you measure it? Include a QR code, promotional code, product sample, link to a special offer, or have your recipient bring in the piece for a free gift. It is important to track your results in order to know if it is successful or if you need to make adjustments for future campaigns.

Are you overlooking the fact that direct mail marketing is one of the most successful forms of marketing your business? Direct mail marketing sends potential customers to your front door and website. That’s why direct mail is one of the most effective tools in your marketing arsenal.

If you are making these mistakes and are ready to fix them, our marketing specialists are here to help. From current campaign consultations, to copywriting, design, print, and postal discounts, CFS has you covered.

We are looking forward to making your next campaign a success. Click here to start.

Tim Slattery, October 30, 2014

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