Stop printing marketing collateral on your office printer.
Are you using your own office printers to produce collateral? Just because you can print your business marketing material yourself, should you?
Here are a few things to think about before clicking print:
Quality: Most desktop or office printers cannot match the quality of professional technology & software. Remember, you are handing these out to your customers and prospects, and they are a reflection of your business. How do you want to be perceived?
Design: Trying to design your own marketing piece with basic office software (like Word or Paint), can be frustrating, overwhelming and time consuming. A graphic designer can conceptualize and translate your ideas to paper without any time wasted trying to figure it out yourself.
Cost: The money you think you may be “saving” by printing it yourself may be costing you more than you realize. Have you factored in the cost of ink or toner? How about the wear and tear on your printer?
Options: When you self-print, you are restricted to your printer’s limitations; a standard sheet of paper size or smaller, margins, paper stock, and the overall look and feel of the piece. A printing service provider has high-quality digital presses that provide a wide variety of paper stocks, colors, weights and sizes, as well as finishing services including trimming and binding.
Turnaround: Need to print 100 full color double sided presentations for your next business meeting? Unfortunately, with most desktop or office printers, that could take a while, and you’ll find yourself running back a few dozen times clearing paper jams or adding paper. A professional printer can turn it around faster and more effectively.
You’re always looking to make the best impression for your business, make sure your printed pieces complement that as well. Call CFS today to see how we can print high-quality marketing materials for your business at a reasonable cost. CFS offers quick turnaround, design, finishing, and on-demand marketing expertise.
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