Posts Tagged: direct mail marketing

Do you treat each of your donors differently?

Do you treat each of your donors differently? For organizations looking to increase donations, one key element to improving response rates is data-driven, highly personalized, full-color printed direct mail campaigns that target donors with pinpoint precision. Today, fundraising is a billion-dollar-a-year industry that constitutes one seventh of the nation’s economy. Of those funds, nearly seventy five percent come from individuals like us. The best way to increase fundraising results is by understanding that the real value is in the “connection” born from ... Read more

Do you treat each of your customers differently?

Do you treat each of your customers differently? For businesses looking to increase sales and customer retention, one key element to improving response rates is data-driven, highly personalized, full-color printed direct mail campaigns that target products with pinpoint precision. Today, marketing is a billion-dollar-a-year industry that constitutes an ever growing segment of the economy. The best way to increase sales and customer retention is by understanding that the real value is in the “connection” born from a conversation rather than a broadcast ... Read more

Our Clients Want Things Now!

Our clients want things now, deal with it! Have you noticed lately that your clients need information or services faster and your chance to provide for those needs has a smaller window of opportunity? Well tough, deal with it. We have become a culture that wants what we want when we want it and we don’t want to wait.  Our ability to receive and send information through a multitude of information technologies is overwhelming. If our clients want an answer, they don’t ... Read more

CFS Inc. is moving our Cape office to Hyannis, MA

[FOR IMMEDIATE RELEASE]  CFS Inc. is moving our Cape office to Hyannis, MA Hyannis, MA / Norton, MA – June 6, 2018 – CFS, Inc., a growing marketing services company providing “Client Focused Solutions” to both non-profit organizations and businesses, is proud to announce their new workspace in Hyannis, MA. Tim Slattery, CEO of CFS, expressed enthusiasm about the move to Hyannis; “As we continue to expand our presence on Cape, Hyannis gives our clients a more centralized location to meet, develop projects and programs more efficiently. ... Read more

CFS Announces the Launch of MailTracker

[FOR IMMEDIATE RELEASE] CFS Announces the Launch of MailTracker Norton, MA – May 23, 2018 – CFS, Inc., a growing marketing services company providing “Client Focused Solutions” to both non-profit organizations and businesses, is excited to announce the launch of MailTracker, a free service to all CFS produced direct mail campaigns that will track your mail through the USPS mail stream to delivery.   “One of the main questions we hear in regard to direct mail is, how do I know when my mailing has been delivered?” ... Read more

Finding the Right Digital Balance

Digital technology has, and will, continue to cause all of us to shift the way we receive, process and send information to each other.  Remember when computers were all the rage and getting one in your office or your home was a pretty big deal? Remember how, back before computers were so common, we all complained about the amount of direct mail we got? Funny how over a relatively short period of time, things have changed so much. Now we hardly notice ... Read more

Tips for Creating Effective VDP Direct Mail Campaigns

Have you ever received a direct mail piece with your name on it other than the address line? Did it feel as if the company was speaking directly to you? That’s how variable data printing (VDP) works. Highly effective and targeted campaigns are created to generate a greater interest compared to a generic postcard. Have you ever thought of incorporating VDP into your own direct mail campaigns? If so, check out the tips below: Scrub Your Data – Variable data is seen ... Read more

I sent out a postcard…

And I didn't get a response! All too often we hear this as a reason for businesses eliminating direct mail in their marketing strategy. There are many things that affect the number of responses received. We’ve come up with a list of the top reasons why postcards may not receive the desired results: • Mailing only once – If you only send a mailing once, your mail won’t bring the brand awareness you desire. Multiple mailings increases your brand’s credibility and recipients feel more ... Read more