Archive for May, 2017

Should we include humor in our marketing?

What's so funny about marketing? I heard a story about a restaurant owner who liked to run the drive up window on Saturdays. He would laugh and joke with customers and sometimes tease them. He enjoyed the laughter and fun the customers seem to get from it and many seemed to come back just to go through the drive up. But he did notice about 10% of customers would complain about it. They would tell him that they just wanted their food and ... Read more

Meet the Team – Susan

Meet our Controller, Susan. Sue has been a part of the CFS team since August 2016. She oversees all financial functions - including payroll, billing, accounts receivable, financial compliance and reporting. She also manages human resources for CFS - including benefits and other employee relations programs and policies. Let's get to know Susan a little bit more! What do you love to do on weekends? I love to spend time with family and friends. Have you ever traveled outside of the US? If so, where? ... Read more

How are you tracking your direct mail campaigns?

Direct mail is still considered one of the most effective marketing channels even in the digital age. If you plan on doing a direct mail campaign, there is a lot to think about. How do you know if your prospects received your mail? How will you track your inbound leads? Which ways are the most effective when trying to ensure your campaign was a success? Here are the top ways to track your mail to ensure its success. • Sample Piece – By ... Read more

Do you have a Fundraising Checklist?

Looking to improve your fundraising? We know that fundraising can be difficult and that there are many contributing factors when it comes to promoting your cause or charity. To assist you, we put together a checklist for your fundraising efforts. • Donation Forms – Your donation form should be no longer than one page, and really simple to fill out. Include a space where donors have the option to donate in honor of someone. • Event Planning – First, set goals for your organization and event. ... Read more