Archive for December, 2016

Can Direct Mail Really Work for Me?

Have you ever thought, "Hey! We tried direct mail and it didn't work." Did this experience leave you asking "Why do some direct mail programs not perform as well as expected?" According to the Direct Marketing Association (DMA), direct mail can pull in response rates as high as 15% or as low as .03%. With such a large gap, it is easy to see why many companies lost their faith in this very popular marketing practice. Over the years we've learned how well a ... Read more

Marketing Tips for 2017

The New Year is approaching… a lot faster than we expected. Have you started thinking about how to market to your prospects in 2017? We’ve come up with a few marketing tips that will help you start the New Year on the right foot. 1) Social Media – Are you unsure of what to post on your company social media pages? Focus on industry updates such as a blog post from your website, or use personal posts such as events happening in ... Read more