Did you know that 57% of postcards are either read or scanned by recipients? In fact, they are the most-read direct mail option. That makes postcard marketing an affordable way to get your name and brand out to prospects. Also, they are the most effective means for driving traffic to your website.
Their beauty is in their brevity. Without needing to be opened, they catch the eye right away and make it easy to share an announcement or offer. So let’s get started!
We have created a few quick tips to help you succeed in great postcard marketing.
Plan your campaign ahead of time – Everything from the idea, the message, and your goals for the mailing. The best campaigns are planned out for cohesiveness and relevance to other marketing initiatives.
Use Eye-Catching images – High-quality photos will help you stand out among all of the other mail your prospects receive. The print quality is important too. We recently added a high-gloss high-resolution Phoenix inkjet. Ask us to see samples.
Keep your message simple – If someone reads your message and doesn’t understand it, the chances are they will not reach out to see what you can offer them. Keep it simple, and easy to understand. This is particularly appropriate for a postcard- be brief to be successful.
Make use of space – Postcards are double-sided, so make sure you’re taking advantage of that space. And don’t be afraid to spread out the message. In other words, use the space wisely because a cluttered message is just a mess.
Encourage Digital Behavior – Drive recipients to your website to receive more information about your company. Connecting to your existing print strategy will help present a cohesive brand image. Repetition across channels encourages conversion.
Always include a Call to Action – Give prospects a good reason to respond, and offer something in return. It doesn’t have to be much; it could be a coupon for a percentage off, or a free item.
Not sure where to get started when creating a postcard campaign? Let the experts at CFS help you create a lasting impression that will be sure to get results.
