The New Year is here and with it comes hope and a promise of a more successful year. However, it can also bring anxiety, especially when it comes to your business. Now is the perfect time to re-evaluate what you did last year, what worked, what didn’t, and make changes. Here are a few tips to start your year off right.
Do you need a rebrand?
Do your business marketing materials look old and outdated? Modernize them! Take a hard look at your stationary, business cards, brochures, website, emails, and anything else that your business uses to market itself and see if it needs a refresh. Work with a qualified design professional to review your branding to ensure its relevancy in the market.
How about a giveaway?
If you ask your customers what they like most, getting something for free usually ranks high on their list. Whether it’s a gift card or promo product, giveaways are a great way to attract new customers and keep current ones interested and engaged.
Try giving them a special offer!
With all of the holiday spending over the last few months, customers are always looking to save after the New Year. Offer a discount to get them to try a new product or service. Special offers, if done right, are appreciated and will increase your business.
Is your customer and prospect data up to date?
When is the last time you looked at your customer list? If you don’t remember it may be outdated or even inaccurate. Did you know that over 40 million Americans change their address annually? An updated customer and prospect list can save you time and money, as well as increase the performance of your marketing campaigns.
Call your customers!
Call your customers to see how they are doing. What challenges are they facing? Is there anything your business can help them with or do better to serve them? Get feedback, and find out if there are any issues or concerns. It’s a great way to keep connected with your customers and let them know you care.
Take a chance!
Remember it’s important to work on your business – not just in it. Have an idea for a new logo? Is your business on social media? When was the last time you tried direct mail? Have you ever tried email marketing? If you keep waiting, you may never do it.
Consider these tips and see if your business needs to make any changes for success in 2015. Don’t forget, help is only a call or click away for all of these business-boosting tips, and more when you partner with CFS!
