While some printed materials are thought to be a thing of the past, people are still actively using business cards. Why? They come in handy for many occasions. Not only do they improve the legitimacy of your company, but they’re also vital to your brand’s success.
Here are some reasons why you should still be using business cards.
First Impression – Business cards act as a first impression to prospects, and the cleaner, easier-to-read card will give off a better representation of who you are. If there’s a message you’d like to include – be sure to do so but be aware of the space it might take up. Business cards aren’t too big, so make it brief.
Digital is not personal – While handing someone a business card you get to engage with them in person. Yes, digital is a lot easier to share information, but the personal connection isn’t there. You don’t want to wait for them to stop what they’re doing and pull out their phones to add you as a contact. The chances of you and your prospect remembering one another after engaging in conversation greatly increase; when the time comes, they’ll think of you when they need the services you offer.
Preparedness – Networking a room for a lot of people is generally easy, especially when you have business cards handy. If you’re at a trade show or conference, you’re fighting for a lot of attention; if you don’t have a business card, you’re stuck handwriting your information. When you have business cards on you, it shows that you are prepared and professional.
Marketing Effort – In addition to brochures, sell sheets, and branded giveaway items, your business card falls under the marketing collateral category. When your materials are cohesive and match one another, you’ll give off a great impression. You may encounter a prospect at any time, so carrying your cards will ensure you don’t miss an opportunity.
Business cards are great to keep handy, because you never know who you will meet that will end up being your next client. Do you need help updating your business cards? Contact us today, and we’ll make sure your first impression is a great one.
About the Author:
Tim Slattery is the CEO and founder of CFS, Inc. in Norton, MA. He has over 26 years of experience and leads a dynamic group of people who successfully deliver superior and flexible marketing solutions and product support services to our world-class clients. You can contact him at [email protected] or click here to connect with him on LinkedIn.