Here we are in the thick of the hustle and bustle of a busy holiday season, with sales promotions bombarding us at home, in the car, on the bus, at work… As a business owner, I asked myself this question:
How do we step back from the chaos and still be relevant and competitive?
The simple answer is to remember and acknowledge that human beings are behind each company as customers, employees, and owners. Businesses often struggle with ways to show their caring and humanity without falling behind the competition, but this is a perfect time of year to let it shine.
Putting People First
Take this opportunity to highlight your brand personality with simple yet meaningful gestures:
>Send client holiday cards to show appreciation and welcome a new year.
>Offer customers a chance to donate to a cause that is important to your business. When used appropriately, rounding up the change is an easy way to make a difference.
>Partner with charities or volunteer organizations and help spread the word. For even more impact, organize a team of employees to volunteer in the local community.
>Offer a gift or added service to existing customers
>Just be there… even just offering your customers or clients tips for how to get through the holiday season can go a long way towards helping everyone feel a little more, human.
This is a great time of year to remember the passion behind your brand. Chances are you had a dream or a solution to share; a goal or a mission. The good news is that your audience wants to hear about it and they want to help. By putting people first, customers and businesses can form meaningful partnerships which lead to longer happier relationships.