Signage – more than just a sign!

When people think of signs for their business, they mostly think of road side displays. They’re a great way to bring in prospects, but they’re not the only type of signage. Below are a few additional types of signs that are sure to attract new customers.

Vehicle Signage

• Company Vehicles – Want a continuous way to market your brand to thousands of people on a daily basis? Add your branding to your company vehicle(s). It is the original “mobile” marketing and is proven to be a successful low cost way to reach a large audience you typically wouldn’t reach with other forms of marketing.

• Conference Back Drops – Whether you’re participating in a trade show, conference or red carpet event nothing will help your brand attract more attention then a well-designed backdrop. Remember when it comes to designing, less is more! A clean backdrop is better then a cluttered one. Add your logo and keep your message simple.

• Banners – These can be used both indoors and outdoors, and there are many different types to choose from – such as retractables, displays and flags. When it comes to choosing between these types of banners, decide what the banner will be used for. If you’re going to an outdoor event, either displays or flags will help you get your message across, but if you’re at an indoor trade show; you’re better off using a retractable banner.

• Table Top – Table top displays are compact and portable enough to display anywhere but can make a big impact if used properly. Place them in high traffic areas, such as tables where people sit at to eat during conferences or booths where people will stand to talk.  Also, be sure to use these at trade shows if you’re limited with space.

Deciding which type of signage is good for your business can be a tough choice. Not sure where to get started? Contact CFS today and we will help you create the perfect signage!

Cathleen Drury

About the Author:
Cathleen Drury is the Marketing Coordinator at CFS, Inc. in Norton, MA. You can contact her at or click here to follow her on Twitter.

Tim Slattery, August 17, 2016

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