Posts Tagged: direct mail

Do you treat each of your donors differently?

Do you treat each of your donors differently? For organizations looking to increase donations, one key element to improving response rates is data-driven, highly personalized, full-color printed direct mail campaigns that target donors with pinpoint precision. Today, fundraising is a billion-dollar-a-year industry that constitutes one seventh of the nation’s economy. Of those funds, nearly seventy five percent come from individuals like us. The best way to increase fundraising results is by understanding that the real value is in the “connection” born from ... Read more

We don’t talk to each other like we used to, but that’s okay.

We don’t talk to each other like we used to, but that’s okay. Did you ever say “boy they grow up so fast” when we think about the kids in our lives? I started to think about my children and how fast they were growing up, and that in a very short time (not too short) they will be meeting someone, getting married, starting a career, a family, and buying a home. As I watch them grow and realize how close they really ... Read more

Do you treat each of your customers differently?

Do you treat each of your customers differently? For businesses looking to increase sales and customer retention, one key element to improving response rates is data-driven, highly personalized, full-color printed direct mail campaigns that target products with pinpoint precision. Today, marketing is a billion-dollar-a-year industry that constitutes an ever growing segment of the economy. The best way to increase sales and customer retention is by understanding that the real value is in the “connection” born from a conversation rather than a broadcast ... Read more

Our Clients Want Things Now!

Our clients want things now, deal with it! Have you noticed lately that your clients need information or services faster and your chance to provide for those needs has a smaller window of opportunity? Well tough, deal with it. We have become a culture that wants what we want when we want it and we don’t want to wait.  Our ability to receive and send information through a multitude of information technologies is overwhelming. If our clients want an answer, they don’t ... Read more

CFS Inc. is moving our Cape office to Hyannis, MA

[FOR IMMEDIATE RELEASE]  CFS Inc. is moving our Cape office to Hyannis, MA Hyannis, MA / Norton, MA – June 6, 2018 – CFS, Inc., a growing marketing services company providing “Client Focused Solutions” to both non-profit organizations and businesses, is proud to announce their new workspace in Hyannis, MA. Tim Slattery, CEO of CFS, expressed enthusiasm about the move to Hyannis; “As we continue to expand our presence on Cape, Hyannis gives our clients a more centralized location to meet, develop projects and programs more efficiently. ... Read more

CFS Announces the Launch of MailTracker

[FOR IMMEDIATE RELEASE] CFS Announces the Launch of MailTracker Norton, MA – May 23, 2018 – CFS, Inc., a growing marketing services company providing “Client Focused Solutions” to both non-profit organizations and businesses, is excited to announce the launch of MailTracker, a free service to all CFS produced direct mail campaigns that will track your mail through the USPS mail stream to delivery.   “One of the main questions we hear in regard to direct mail is, how do I know when my mailing has been delivered?” ... Read more

Finding the Right Digital Balance

Digital technology has, and will, continue to cause all of us to shift the way we receive, process and send information to each other.  Remember when computers were all the rage and getting one in your office or your home was a pretty big deal? Remember how, back before computers were so common, we all complained about the amount of direct mail we got? Funny how over a relatively short period of time, things have changed so much. Now we hardly notice ... Read more

CFS Promotes Tony Pires to Director of Operations

[FOR IMMEDIATE RELEASE] CFS Promotes Tony Pires to Director of Operations Norton, MA – April 10th - CFS, Inc., a growing marketing support provider focused on providing “Client Focused Solutions”, is proud to announce the promotion of Tony Pires to Director of Operations. “Tony has been a huge part of our success and we were thrilled to promote him to this important position. He has done a great job helping CFS evolve, and we look forward to seeing what he can do in this ... Read more

Are millennials responding to direct mail?

A millennial myth is that they are too distracted by technology to be interested in direct mail. Marketers assume the only way to connect with them is through social media or any other type of digital marketing. In fact, the engagement rate for direct mail sent to millennials is significantly greater than non-millennials. According to the USPS, 87% of millennials like receiving direct mail; 90% think direct mail advertising is relatable. So what can you do as a marketer to engage with this ... Read more

How are you tracking your direct mail campaigns?

Direct mail is still considered one of the most effective marketing channels even in the digital age. If you plan on doing a direct mail campaign, there is a lot to think about. How do you know if your prospects received your mail? How will you track your inbound leads? Which ways are the most effective when trying to ensure your campaign was a success? Here are the top ways to track your mail to ensure its success. • Sample Piece – By ... Read more
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