Direct to One

Fundraising Through Personalized, Dialogue-Driven Direct Mail

For organizations that leverage direct mail as a relationship builder or fundraising tactic, message personalization is critical. We empower our clients to engage their audiences in more productive and lucrative ways via data driven, highly personalized, direct mail campaigns that target recipients with pinpoint precision.

With the Direct to One process, our clients’ communications are no longer broadcast driven, but rather dialogue-based. For a nonprofit, this may include a reference to their individual past involvement with the organization, or personalized ask amounts based on past donations.  Custom messaging ensures that your communications will be read, remembered, and responded to in greater numbers than ever before. Whether you’re asking them to share preferences and opinions, or soliciting a donation, with the Direct to One program, your audience is more likely to listen and respond to your message.

This approach has yielded millions in revenue for nonprofit clients across many sectors including hunger, homelessness, faith, education, and human services.

Our end-to-end services include:

  • Data analysis
  • Population segmentation
  • Graphic design
  • Copywriting
  • Variable data printing
  • Reporting


“CFS made it easy. In the end we had over $10,000 to help local charities. Next year will be even easier.”

- Lieutenant, Easton Fire Department

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