Do you have a Direct Mail Checklist?

Direct Mail Checklist Header

Direct mail is a great way to get your name and message out to clients and prospects. With less competition in mailboxes, this is a perfect way to reach out and expand your brand.

To get you started on your next direct mail campaign – we’ve put together a checklist that will help increase your brand’s awareness.

Set SMART goals for your campaign (Specific, Measurable, Achievable, Realistic and Time-Bound)
Create a budget and make sure you consider how much each response will be worth in revenue
Schedule your mailing to arrive when it will have the most impact
Decide what type of direct mail you will be using – newsletter, postcard, brochure, etc.
Design your mail to stand out by using color, high-resolution images and personalization

Direct Mail is extremely effective when it is used properly, and it can yield excellent results for your business.

 

Tim Slattery, November 9, 2016

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