What's so funny about marketing?
I heard a story about a restaurant owner who liked to run the drive up window on Saturdays. He would laugh and joke with customers and sometimes tease them. He enjoyed the laughter and fun the customers seem to get from it and many seemed to come back just to go through the drive up.
But he did notice about 10% of customers would complain about it. They would tell him that they just wanted their food and ...
Meet our Controller, Susan. Sue has been a part of the CFS team since August 2016. She oversees all financial functions - including payroll, billing, accounts receivable, financial compliance and reporting. She also manages human resources for CFS - including benefits and other employee relations programs and policies.
Let's get to know Susan a little bit more!
What do you love to do on weekends?
I love to spend time with family and friends.
Have you ever traveled outside of the US? If so, where? ...
Direct mail is still considered one of the most effective marketing channels even in the digital age. If you plan on doing a direct mail campaign, there is a lot to think about. How do you know if your prospects received your mail? How will you track your inbound leads? Which ways are the most effective when trying to ensure your campaign was a success?
Here are the top ways to track your mail to ensure its success.
• Sample Piece – By ...
Meet Paul – Paul has been a valuable member of our Operations team for over seven years. In addition to overseeing our receiving department and coordinating inventory management activities, Paul is a certified machine operator and CFS vehicle driver. If you've ever visited us in Norton, and were impressed with our building, he is one of the reasons why as he is a key contributor to maintaining our pristine facility.
Want to get to know Paul a little better? Keep reading!
Are you a morning ...
Meet Cathleen – she is our Marketing Coordinator. She has been working at CFS for almost two years, and she is responsible for all marketing projects such as: developing and implementing marketing campaigns, tracking data, planning for meetings and trade shows, and maintaining CRM and multiple databases. She is also involved in corporate social media posting, and assisting with executing email campaigns.
Would you like to get to know Cathleen a little more? Continue reading!
What advice would you give someone going into ...
What is an ultimate event support super hero team?
Consider them your own version of the Avengers, of sorts. They are that group of employees that you turn to when planning and participating in trade shows, conferences and organized events. They are there to promote your business, provide support, sell your product and enlighten your audience on the benefits of using you. Each of these team members plays a fundamental role in your event success.
Let’s meet your event super team:
The Planner registers ...
Meet Kelly – she is our Vice President of Strategic Initiatives. She is an accomplished leader with a background in fulfillment and project management. Kelly is the creator of CFSprocess+, our innovative client focused business mapping methodology.
Want to get to know Kelly a little better? Keep reading!
How long have you been with CFS?
I started in a part time capacity 15 years ago this month (April). It really seems like “just yesterday”, but when I started my son was in kindergarten and now ...
Direct mail works, you hear it time and time again. Why? Because it’s true. It’s a great investment because of its ROI (Return on Investment). But as good as it is, there are some creative ways to improve it. Here are a few things you can do to make your postcards stand out.
1. Use Personalization
It is difficult to ignore a postcard when it is personalized to the individual who is receiving it. Adding a person’s name to the postcard is a ...