Company and product brochures are a very necessary part of any marketing mix. It's a shame they are also so often found to be designed poorly or worse, not exist. Consider these different approaches when developing your brochure and you will be on your way to an effective tool to help promote your business:
Let your customers sell your products! Create a brochure as a collection of different case studies that talk about your products and services. Include testimonials from existing ...
Recently I was nominated to take the ALS Ice Bucket Challenge by a good friend from my high school days – Dan “The Man” Ryan, a Captain in the US Navy. Pete Frates, a former Boston College baseball player who was diagnosed with ALS in 2012 posted the first ALS Ice Bucket Challenge. It has proven very popular and has helped raise millions of dollars in the fight for a cure.
Who in turn would get the call out? I wanted to ...
Trade shows give us all the opportunity to present our companies, our products and our services to a large prospect audience in short period of time. Although they are an expensive endeavor and require a significant time commitment, if you are prepared your company can reap great dividends from your efforts. Here are a few thoughts to consider that will give you the greatest bang for your buck as well as ensure you have a successful trade show.
What is our goal?
For those of you who don’t know me, I’m Tim Slattery, the CEO and founder of CFS, Inc. When we first opened our doors in 1990, things were different. For example, the number one show on TV was Cheers, Jeff Bezos was 4 years away from selling his first item on Amazon, and print media was the most popular form of business communication and marketing.
I decided to call my business Corporate Fulfillment Systems (CFS), because that was what we did- providing ...