...that is if you want your effort to be successful. You've done your strategy work. You've defined your target market, developed compelling positioning and advantage, and packaged your products and/or services in a clear and relevant way. Now you're ready for the fun stuff — the marketing mix. You know direct mail, email, brochure, public relations, and all of the various tactics you've determined make the most sense given your strategy.
But that's the hard part isn't it? Now you have to ...
With a great sigh of relief, the thaw of springtime is finally here, but at what price? According to AAA, potholes cost drivers a whopping $6.4 billion dollars a year or $2,000 per driver. Why? Because potholes cause damage to shocks, struts, tires and wheels everyday on America’s roads. So what can you do to prevent vehicle damage to your car?
Here are some tips:
• If you see a pothole, report it to your local Highway Department.
• If there is still left ...
Let’s imagine its 1971 and you’re looking for a new car at your local Ford dealership. You’re very excited and it’s a really big decision. The first thing you see when you walk in is a Mustang BOSS 351 and it takes your breath away. The price is $3,500.00 dollars, which is a lot more than you planned on spending. The next car you see is a Ford Pinto for $2,000.00, it’s an odd, little car that gets better mileage and ...
Vice President of CFS, Kelly Newcomb pictured here with Team Associate, Chris Barbosa.
2015 is a very exciting year in CFS history. This year, we celebrate the 25th anniversary of our founding in 1990. Since then, we have grown steadily thanks to our dedicated employees, dynamic customers, and the caring community that has supported us for over 2 decades.
Anyone who has worked with CFS knows that we are VERY into what we do…we’ve often described ourselves as “perfectionists who are geeky ...
Have you ever stacked your overflow of brochures, letterhead, etc., in an empty office or an already full back room?
Maybe even your own office contains some boxes that get in your way.
Collateral is easily damaged in a space not designated to
accommodate it. Never mind the time that will need to be taken down the line by your employees to clean out that area when a new hire comes on board, or a different department takes over that back room.
Have you ...
Back when computers first came on the scene, getting one in your office or home was a big deal. Before the computer, a steady flow of direct mail would be delivered to you on a daily basis. Funny, how over a relatively short period of time, things have changed so much. Direct mail continues to flow and is now joined by its electronic counterpart – email.
Digital technology has and will, continue to change the way we receive, process and send information ...
Stop printing marketing collateral on your office printer.
Are you using your own office printers to produce collateral? Just because you can print your business marketing material yourself, should you?
Here are a few things to think about before clicking print:
Quality: Most desktop or office printers cannot match the quality of professional technology & software. Remember, you are handing these out to your customers and prospects, and they are a reflection of your business. How do you want to be perceived?
Design: Trying to design ...
It's been some time since I went to an industry conference in Tampa, sat in a session on “Marketing…the Future of Your Business” that had a smart knowledgeable presenter. She really hit home with precisely where we were as a company and better yet - what we needed to do to change and grow.
I ran into her on the elevator one evening when I was headed to dinner with a couple of business owners from Kentucky, introduced myself, exchanged cards and ...
2014 saw a rise in technology promotional product offerings, while some classic items saw resurgence in popularity. We have compiled a list of the top 5 promotional products of last year and the reasons why they will still be in demand in 2015.
With the use of smart phones and tablets at an all time high, these on the go chargers were all the rage in 2014. Popular among both travel-weary business people and tech-savvy students, you won’t go wrong investing ...