CFS Blog

Direct Mail and Email, the One – Two Punch.

Are you looking for an economical way to get your message out to clients and prospects? Although email marketing has become an inexpensive option, direct mail is still considered one of the strongest and most effective methods of delivering your message to your target audience. So imagine if you could create a marketing campaign that combined both to present your products and services and in a way that would reinforce what your business has to offer. During these challenging economic times we ... Read more

Do you have a fulfillment checklist?

Do you lay awake at night worrying about your fulfillment service provider? Leaders in the fulfillment industry provide the following, does yours? • A clean, organized fulfillment center with secure storage for high value items. • Customized and branded on-line storefronts with product images as well as PDF download and print on demand capabilities. • On-line access to real-time & intelligent inventory, order and usage reports, coupled with assistance analyzing usage and forecasting future inventory needs based on past ordering trends. • A team of service professionals answering every ... Read more

Three elements that every marketing mix should have…

...that is if you want your effort to be successful. You've done your strategy work. You've defined your target market, developed compelling positioning and advantage, and packaged your products and/or services in a clear and relevant way. Now you're ready for the fun stuff — the marketing mix. You know direct mail, email, brochure, public relations, and all of the various tactics you've determined make the most sense given your strategy. But that's the hard part isn't it? Now you have to ... Read more

Tips for Avoiding Potholes

With a great sigh of relief, the thaw of springtime is finally here, but at what price? According to AAA, potholes cost drivers a whopping $6.4 billion dollars a year or $2,000 per driver. Why? Because potholes cause damage to shocks, struts, tires and wheels everyday on America’s roads. So what can you do to prevent vehicle damage to your car? Here are some tips: • If you see a pothole, report it to your local Highway Department. • If there is still left ... Read more

The hottest promo products this summer!

Winter is coming to a close and soon the sun will be shining, the flowers will be blooming, and summer will be here - Finally! This is a great time to start promoting your business using warm weather promo products from CFS. Why? Continue brand recognition through the warm weather. It’s a great way to “heat up” your marketing during the slow summer months. People spend more time outdoors, so your brand will have more visibility.   Here are a few amazing promo products that your ... Read more

Why going with the lowest price is never a good option.

Let’s imagine its 1971 and you’re looking for a new car at your local Ford dealership. You’re very excited and it’s a really big decision. The first thing you see when you walk in is a Mustang BOSS 351 and it takes your breath away. The price is $3,500.00 dollars, which is a lot more than you planned on spending. The next car you see is a Ford Pinto for $2,000.00, it’s an odd, little car that gets better mileage and ... Read more

In honor of our 25th anniversary, we’ve launched “CFS Cares”.

Vice President of CFS, Kelly Newcomb pictured here with Team Associate, Chris Barbosa. 2015 is a very exciting year in CFS history. This year, we celebrate the 25th anniversary of our founding in 1990. Since then, we have grown steadily thanks to our dedicated employees, dynamic customers, and the caring community that has supported us for over 2 decades. Anyone who has worked with CFS knows that we are VERY into what we do…we’ve often described ourselves as “perfectionists who are geeky ... Read more

Did you know your internal fulfillment is costing you valuable time and money?

Have you ever stacked your overflow of brochures, letterhead, etc., in an empty office or an already full back room? Maybe even your own office contains some boxes that get in your way. Collateral is easily damaged in a space not designated to accommodate it. Never mind the time that will need to be taken down the line by your employees to clean out that area when a new hire comes on board, or a different department takes over that back room. Have you ... Read more

Direct Mail and Email. We just don’t look at them the same anymore.

Direct Mail and Email. We just don’t look at them the same anymore. Back when computers first came on the scene, getting one in your office or home was a big deal. Before the computer, a steady flow of direct mail would be delivered to you on a daily basis. Funny, how over a relatively short period of time, things have changed so much. Direct mail continues to flow and is now joined by its electronic counterpart – email. Digital technology has and ... Read more

5 Reasons to Outsource Your Printing

Stop printing marketing collateral on your office printer. Are you using your own office printers to produce collateral? Just because you can print your business marketing material yourself, should you? Here are a few things to think about before clicking print: Quality: Most desktop or office printers cannot match the quality of professional technology & software. Remember, you are handing these out to your customers and prospects, and they are a reflection of your business. How do you want to be perceived? Design: Trying to design ... Read more
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