Archives by: Tony Pires

We don’t talk to each other like we used to, but that’s okay.

We don’t talk to each other like we used to, but that’s okay. Did you ever say “boy they grow up so fast” when we think about the kids in our lives? I started to think about my children and how fast they were growing up, and that in a very short time (not too short) they will be meeting someone, getting married, starting a career, a family, and buying a home. As I watch them grow and realize how close they really ... Read more

Our Clients Want Things Now!

Our clients want things now, deal with it! Have you noticed lately that your clients need information or services faster and your chance to provide for those needs has a smaller window of opportunity? Well tough, deal with it. We have become a culture that wants what we want when we want it and we don’t want to wait.  Our ability to receive and send information through a multitude of information technologies is overwhelming. If our clients want an answer, they don’t ... Read more

Finding the Right Digital Balance

Digital technology has, and will, continue to cause all of us to shift the way we receive, process and send information to each other.  Remember when computers were all the rage and getting one in your office or your home was a pretty big deal? Remember how, back before computers were so common, we all complained about the amount of direct mail we got? Funny how over a relatively short period of time, things have changed so much. Now we hardly notice ... Read more

Marketing is Communication and Connection.

We live in a world that moves fast. Our days are filled with a lot of information and situations that require our attention on an almost constant basis. With all of this going on, you should be thinking about your customers trying to manage their time. How can you keep them aware of the products and services you offer? To do this you should be communicating with them on a regular basis. When done effectively, you can make a connection between ... Read more

Finding the LOVE in Marketing!

I was talking with a business associate recently, and we were discussing how "the way" we market and sell has changed so much. We were sharing our thoughts on how technology has made all of us savvy buyers, and how customers are much more educated and aware than ever before. Gone are the days when just having a good product or service and a demand for it created an opportunity for growth. We talked about how it’s not a bad thing, ... Read more

Should we include humor in our marketing?

What's so funny about marketing? I heard a story about a restaurant owner who liked to run the drive up window on Saturdays. He would laugh and joke with customers and sometimes tease them. He enjoyed the laughter and fun the customers seem to get from it and many seemed to come back just to go through the drive up. But he did notice about 10% of customers would complain about it. They would tell him that they just wanted their food and ... Read more

5 Items to Include in your Print Marketing Strategy!

Although so much content has gone online, there will always be a place for printed materials as part of your overall marketing strategy. There are so many possible marketing items that it can be challenging to know which ones to include. Start with these five, and you’ll be well on your way to having a well-rounded print marketing strategy. Business Cards: They’ve served as tried-and-true marketing tools for ages, yet are definitely still in style. When you carry business cards with you, you’re ready to ... Read more

Trust your Inner Voice

Have you ever had one of those moments when something happens and you say "Yeah, I saw that but didn't think it was important" or “I wondered if that was going to happen" or "I didn't want to say anything just in case I was wrong". Each of these statements tells us we felt that something wasn't right, but we didn't “trust our inner Voice” and question it. We allowed something to happen that could have been avoided if we just ... Read more

What about your internal marketing? Company culture and values.

Tim Slattery, our CEO is having an open discussion on our company culture and values at the CFS town hall meeting. When you walk around your business and get a sense of the atmosphere of the workplace and the attitudes of your staff, does it make you feel good?  Do you feel like everyone (well almost everyone) is on board with what you want the company to be?  Is your vision of the company reflected in the behavior and performance of your team?  I hope so, but ... Read more

Creating a Killer Business Card

Business cards are a dime a dozen. Actually, you can probably get them made for less than that, but should you? Because so many people have business cards from dozens, if not hundreds, of contacts, it is essential that you create one for yourself that stands out from the rest. Not sure where to start? Here are some tips on how to create a killer business card that stands out! What must your business card contain? Name Company Logo Company Address Preferred ... Read more
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