A millennial myth is that they are too distracted by technology to be interested in direct mail. Marketers assume the only way to connect with them is through social media or any other type of digital marketing. In fact, the engagement rate for direct mail sent to millennials is significantly greater than non-millennials.
According to the USPS, 87% of millennials like receiving direct mail; 90% think direct mail advertising is relatable.
So what can you do as a marketer to engage with this ...
Donna is an important member of Team CFS. She is an expert in many areas of fulfillment, hand assembly projects, quality control, inspecting and packing of client orders.
Want to learn more about Donna? Continue reading!
What makes you laugh?
My grandchildren. They have the wildest imaginations, and we are always doing things that are fun and goofy.
Are you a morning or a night person?
I am mostly a morning person, but I do like to have my coffee before I do anything.
What are a few ...
Meet Sonia - she is one of our talented Client Solutions Associates. She has worked in many different departments and she has enjoyed learning the different processes of fulfillment, printing, and client services. Currently, Sonia makes sure your print and inventory orders are processed with accuracy and getting them where they belong on time.
Do you have a favorite moment helping a client?
One moment that stands out is when a client was concerned about placing an international order. I offered additional shipping options and made ...
Meet Laura. Laura oversees all aspects of our Operations Department including direct mail, print, bindery, assembly, receiving and fulfillment. She trains and mentors team members, and ensures her team is continuously WOW'ing our clients.
Let's get to know Laura a little more!
What is a random fact a person may not know about you?
I love to bake and decorate cakes.
What super power would you like to have?
I would have to pick flying as a super power. I want to travel more, so with flying I ...
Meet Debbie, she is an important member of Team CFS. She is an expert in many areas of production - such as working on your complex assembly of packaging projects and programs.
Want to get to know Debbie more? Continue reading!
What is your favorite season?
My favorite season has to be summer - I love doing outdoor activities.
What do you love to do on weekends?
I love to go to the movies, out to eat, as well as reading. During the summer I love to ...
Meet our Controller, Susan. Sue has been a part of the CFS team since August 2016. She oversees all financial functions - including payroll, billing, accounts receivable, financial compliance and reporting. She also manages human resources for CFS - including benefits and other employee relations programs and policies.
Let's get to know Susan a little bit more!
What do you love to do on weekends?
I love to spend time with family and friends.
Have you ever traveled outside of the US? If so, where? ...
Direct mail is still considered one of the most effective marketing channels even in the digital age. If you plan on doing a direct mail campaign, there is a lot to think about. How do you know if your prospects received your mail? How will you track your inbound leads? Which ways are the most effective when trying to ensure your campaign was a success?
Here are the top ways to track your mail to ensure its success.
• Sample Piece – By ...
Meet Paul – Paul has been a valuable member of our Operations team for over seven years. In addition to overseeing our receiving department and coordinating inventory management activities, Paul is a certified machine operator and CFS vehicle driver. If you've ever visited us in Norton, and were impressed with our building, he is one of the reasons why as he is a key contributor to maintaining our pristine facility.
Want to get to know Paul a little better? Keep reading!
Are you a morning ...
Meet Cathleen – she is our Marketing Coordinator. She has been working at CFS for almost two years, and she is responsible for all marketing projects such as: developing and implementing marketing campaigns, tracking data, planning for meetings and trade shows, and maintaining CRM and multiple databases. She is also involved in corporate social media posting, and assisting with executing email campaigns.
Would you like to get to know Cathleen a little more? Continue reading!
What advice would you give someone going into ...