Archive for December, 2019

Mid-Level Appeals

Mid-Level Appeals Can Be Game-Changers In Fundraising Most of us in the fundraising community already know that more than two-thirds of all giving comes through direct response, primarily direct mail. The more creative the program, the better it is at producing upward donor growth. Accordingly, while direct-response programs rely on a one-to-many approach in order to maximize all of the donor touchpoints in a multichannel fundraising strategy, far too many nonprofits connect with mid-level donors using something as rudimentary as an enhanced ... Read more