I sent out a postcard… And I didn't get a response!
All too often we hear this as a reason for businesses eliminating direct mail in their marketing strategy. There are many things that affect the number of responses received. We’ve come up with a list of the top reasons why postcards may not receive the desired results:
• Mailing only once – If you only send a mailing once, your mail won’t bring the brand awareness you desire. Multiple mailings increases your brand’s ...