Long Live the Brochure!
Even though we are constantly hearing “Print is Dead”, many companies still use brochures to promote their business despite the popularity of digital marketing. Why? Although most people get their information from a company’s website, most customers still like to have something physical.
Here are some factors to consider when creating your company’s brochure.
How does it differentiate you from your competitors? If you put your brochure side by side with your competition, does it stand out? A well-designed brochure ...
Meet Paul one of our production leads. Paul leads our print production department, overseeing the printing of client orders such as direct mail and marketing collateral. He also leads the bindery and direct mail departments.
Let's get to know Paul!
Do you have a favorite moment at CFS?
After 17 years it’s hard to pick just one. But my favorite moments are when I’m challenged and do whatever I have to do to make the client happy.
What do you love to do on ...
Have you ever received a direct mail piece with your name on it other than the address line? Did it feel as if the company was speaking directly to you? That’s how variable data printing (VDP) works. Highly effective and targeted campaigns are created to generate a greater interest compared to a generic postcard. Have you ever thought of incorporating VDP into your own direct mail campaigns? If so, check out the tips below:
Scrub Your Data – Variable data is seen ...
Direct mail is still considered one of the most effective marketing channels even in the digital age. If you plan on doing a direct mail campaign, there is a lot to think about. How do you know if your prospects received your mail? How will you track your inbound leads? Which ways are the most effective when trying to ensure your campaign was a success?
Here are the top ways to track your mail to ensure its success.
• Sample Piece – By ...
Meet Tony – he is our Vice President of Business Development and has been working for CFS for 3 years. His daily routine includes working with existing clients to establish and maintain relationships and develop new clients from prospects and different marketing efforts.
If you'd like to learn more about Tony, watch the video below!
Click here if you’d like to connect with Tony on LinkedIn. Stay tuned for more Meet the Team!
Read the transcript below:
What advice would you give someone going into your ...
While some printed materials are thought to be a thing of the past, people are still actively using business cards. Why? They come in handy for many occasions. Not only do they improve the legitimacy of your company, they’re also vital to your brand’s success.
Here are some reasons why you should still be using business cards.
First Impression – Business cards act as a first impression to prospects, and the cleaner, easier to read card will give off a better representation of who ...
Have you ever thought, "Hey! We tried direct mail and it didn't work."
Did this experience leave you asking "Why do some direct mail programs not perform as well as expected?"
According to the Direct Marketing Association (DMA), direct mail can pull in response rates as high as 15% or as low as .03%. With such a large gap, it is easy to see why many companies lost their faith in this very popular marketing practice.
Over the years we've learned how well a ...
Direct mail is a great way to get your name and message out to clients and prospects. With less competition in mailboxes, this is a perfect way to reach out and expand your brand.
To get you started on your next direct mail campaign – we’ve put together a checklist that will help increase your brand’s awareness.
• Set SMART goals for your campaign (Specific, Measurable, Achievable, Realistic and Time-Bound)
• Create a budget and make sure you consider how much each response will ...
And I didn't get a response!
All too often we hear this as a reason for businesses eliminating direct mail in their marketing strategy. There are many things that affect the number of responses received. We’ve come up with a list of the top reasons why postcards may not receive the desired results:
• Mailing only once – If you only send a mailing once, your mail won’t bring the brand awareness you desire. Multiple mailings increases your brand’s credibility and recipients feel more ...
Improve your print management efficiency and lower costs!
Fulfillment comes in an array of shapes and sizes – some are obvious, some are not. Our client had a problem managing their printed materials as well as distribution to branches. Also, multiple vendors were used making it difficult to control costs.
Click the 2 minute video below to see how CFS helped them manage their printed materials and control their spending costs.
Did you miss our fifth video?