Posts Tagged: Print

Tips for Creating Effective VDP Direct Mail Campaigns

Have you ever received a direct mail piece with your name on it other than the address line? Did it feel as if the company was speaking directly to you? That’s how variable data printing (VDP) works. Highly effective and targeted campaigns are created to generate a greater interest compared to a generic postcard. Have you ever thought of incorporating VDP into your own direct mail campaigns? If so, check out the tips below: Scrub Your Data – Variable data is seen ... Read more

Meet the Team – Natalie

Meet Natalie, she is one of our Client Solutions Associates and her daily activities include processing and fulfilling client orders, assisting clients with questions, and processing newly received inventory. Let's get to know Natalie a little more! Do you have a favorite moment helping a client? A Holy Cross Family Ministries customer called to place an order for rosary beads because she had given hers away to someone who needed them more. She was also unable to pay the shipping costs due to all ... Read more

How are you tracking your direct mail campaigns?

Direct mail is still considered one of the most effective marketing channels even in the digital age. If you plan on doing a direct mail campaign, there is a lot to think about. How do you know if your prospects received your mail? How will you track your inbound leads? Which ways are the most effective when trying to ensure your campaign was a success? Here are the top ways to track your mail to ensure its success. • Sample Piece – By ... Read more

Meet The Team – Tony

Meet Tony – he is our Vice President of Business Development and has been working for CFS for 3 years. His daily routine includes working with existing clients to establish and maintain relationships and develop new clients from prospects and different marketing efforts. If you'd like to learn more about Tony, watch the video below! https://www.youtube.com/watch?v=QVGL39Wlso8 If you’d like to connect with Tony on LinkedIn – click here, or you can send him an email at tony@cfsinc.com. Read the transcript below: What advice would you give someone going ... Read more

Why you should still be using business cards

While some printed materials are thought to be a thing of the past, people are still actively using business cards. Why? They come in handy for many occasions. Not only do they improve the legitimacy of your company, they’re also vital to your brand’s success. Here are some reasons why you should still be using business cards. First Impression – Business cards act as a first impression to prospects, and the cleaner, easier to read card will give off a better representation of who ... Read more

Can Direct Mail Really Work for Me?

Have you ever thought, "Hey! We tried direct mail and it didn't work." Did this experience leave you asking "Why do some direct mail programs not perform as well as expected?" According to the Direct Marketing Association (DMA), direct mail can pull in response rates as high as 15% or as low as .03%. With such a large gap, it is easy to see why many companies lost their faith in this very popular marketing practice. Over the years we've learned how well a ... Read more

Do you have a Direct Mail Checklist?

Direct mail is a great way to get your name and message out to clients and prospects. With less competition in mailboxes, this is a perfect way to reach out and expand your brand. To get you started on your next direct mail campaign – we’ve put together a checklist that will help increase your brand’s awareness. • Set SMART goals for your campaign (Specific, Measurable, Achievable, Realistic and Time-Bound) • Create a budget and make sure you consider how much each response will ... Read more

I sent out a postcard…

And I didn't get a response! All too often we hear this as a reason for businesses eliminating direct mail in their marketing strategy. There are many things that affect the number of responses received. We’ve come up with a list of the top reasons why postcards may not receive the desired results: • Mailing only once – If you only send a mailing once, your mail won’t bring the brand awareness you desire. Multiple mailings increases your brand’s credibility and recipients feel more ... Read more

Where do you store your printed materials?

Improve your print management efficiency and lower costs! Fulfillment comes in an array of shapes and sizes – some are obvious, some are not.  Our client had a problem managing their printed materials as well as distribution to branches. Also, multiple vendors were used making it difficult to control costs. Click the 2 minute video below to see how CFS helped them manage their printed materials and control their spending costs. https://youtu.be/2E1fCtFu7rs Did you miss our fifth video? Read more

5 Items to Include in your Print Marketing Strategy!

Although so much content has gone online, there will always be a place for printed materials as part of your overall marketing strategy. There are so many possible marketing items that it can be challenging to know which ones to include. Start with these five, and you’ll be well on your way to having a well-rounded print marketing strategy. Business Cards: They’ve served as tried-and-true marketing tools for ages, yet are definitely still in style. When you carry business cards with you, you’re ready to ... Read more
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