Direct Mail and Email, the One – Two Punch.
Do you get a lot of emails? The average office worker receives over 120 emails per day. If your business only uses email to reach prospects, that's a lot of…
Do you get a lot of emails? The average office worker receives over 120 emails per day. If your business only uses email to reach prospects, that's a lot of…
Did you know that 57% of postcards are either read or scanned by recipients? In fact, they are the most-read direct mail option. That makes postcard marketing an affordable way…
While it's true that most content is found online, there will always be a place for printed materials as part of your overall marketing strategy. It's a great way to…
It's Time to Seek Help Are you using your own office printers to produce collateral? Or designing your business marketing materials in-house? Just because it's possible, is it the best…
There are a lot of things to think about when you create and send a direct mail campaign. Even in the digital age, direct mail is still considered one of…
Have you noticed you get less "snail mail" these days? That means less competition for your direct mail pieces. Plus, more than 80% of people read or scan their mail…
Today, fundraising is a billion-dollar-a-year industry that constitutes one-seventh of the nation’s economy. For organizations looking to increase donations, one key element to improving response rates is data-driven, highly personalized,…
Email Marketing has been a part of the mix for so long that we have started to take it for granted. But it's still a great way to connect with…
...that is if you want your effort to be successful. You know you need to have a good marketing mix. After all, 72% of consumers want to see your business…
What's so funny about marketing? There was a restaurant owner who liked to personally run the drive-up window on Saturdays. He would laugh and joke with customers and sometimes tease…