Email Marketing is a great way to connect with customers and prospects and should be an important part of your marketing strategy. But what makes your email stand out among all the other emails that inundate reader’s inboxes daily? Here are a few things to consider before starting your next email campaign. Don’t let your next email get immediately deleted or even worse… marked as SPAM!
Know your goal – Are you looking for more revenue from your current clients or looking ...
Meet Bonnie - as one of our Client Solutions Executives, she partners with our clients to complete day to day fulfillment requests and projects. She provides direction to internal staff so that client expectations are not only met, but exceeded.
What inspired you to do what you do?
I have been in the clients position and understand their needs, wants and frustrations. I felt I could be more of an asset helping to make sure our clients are successful. I take pride in ...
Meet Edna. Her main focus is in the billing department, but she also helps take care of account payables, accounts receivables, payroll, and human resources support as well.
What inspired you to do what you do?
A love of learning. I started out years ago as a receptionist and one of the employees had a long-term medical issue and I volunteered to do her accounting job. I haven’t stopped since.
What is a random fact a person may not know about you?
I love to cook, ...
Have you ever received a direct mail piece with your name on it other than the address line? Did it feel as if the company was speaking directly to you? That’s how variable data printing (VDP) works. Highly effective and targeted campaigns are created to generate a greater interest compared to a generic postcard. Have you ever thought of incorporating VDP into your own direct mail campaigns? If so, check out the tips below:
Scrub Your Data – Variable data is seen ...
A millennial myth is that they are too distracted by technology to be interested in direct mail. Marketers assume the only way to connect with them is through social media or any other type of digital marketing. In fact, the engagement rate for direct mail sent to millennials is significantly greater than non-millennials.
According to the USPS, 87% of millennials like receiving direct mail; 90% think direct mail advertising is relatable.
So what can you do as a marketer to engage with this ...
I was talking with a business associate recently, and we were discussing how "the way" we market and sell has changed so much. We were sharing our thoughts on how technology has made all of us savvy buyers, and how customers are much more educated and aware than ever before. Gone are the days when just having a good product or service and a demand for it created an opportunity for growth. We talked about how it’s not a bad thing, ...
Why we chose Sandwich
For the 27 years CFS has been in business, we have seen an increase in our on-Cape clients and partnerships. In an effort to bring our marketing solutions, including online and direct mail marketing, print, signage, fulfillment and event support, to more of the Cape community, we expanded our operations and opened a new office on Cape in Sandwich.
When we were deciding on an office, we wanted to feel a sense of “home”, as well as the perfect location. ...
What's so funny about marketing?
I heard a story about a restaurant owner who liked to run the drive up window on Saturdays. He would laugh and joke with customers and sometimes tease them. He enjoyed the laughter and fun the customers seem to get from it and many seemed to come back just to go through the drive up.
But he did notice about 10% of customers would complain about it. They would tell him that they just wanted their food and ...
Direct mail is still considered one of the most effective marketing channels even in the digital age. If you plan on doing a direct mail campaign, there is a lot to think about. How do you know if your prospects received your mail? How will you track your inbound leads? Which ways are the most effective when trying to ensure your campaign was a success?
Here are the top ways to track your mail to ensure its success.
• Sample Piece – By ...