What's so funny about marketing?
I heard a story about a restaurant owner who liked to run the drive up window on Saturdays. He would laugh and joke with customers and sometimes tease them. He enjoyed the laughter and fun the customers seem to get from it and many seemed to come back just to go through the drive up.
But he did notice about 10% of customers would complain about it. They would tell him that they just wanted their food and ...
Direct mail is still considered one of the most effective marketing channels even in the digital age. If you plan on doing a direct mail campaign, there is a lot to think about. How do you know if your prospects received your mail? How will you track your inbound leads? Which ways are the most effective when trying to ensure your campaign was a success?
Here are the top ways to track your mail to ensure its success.
• Sample Piece – By ...
Meet Cathleen – she is our Marketing Coordinator. She has been working at CFS for almost two years, and she is responsible for all marketing projects such as: developing and implementing marketing campaigns, tracking data, planning for meetings and trade shows, and maintaining CRM and multiple databases. She is also involved in corporate social media posting, and assisting with executing email campaigns.
Would you like to get to know Cathleen a little more? Continue reading!
What advice would you give someone going into ...
Meet Kelly – she is our Vice President of Strategic Initiatives. She is an accomplished leader with a background in fulfillment and project management. Kelly is the creator of CFSprocess+, our innovative client focused business mapping methodology.
Want to get to know Kelly a little better? Keep reading!
How long have you been with CFS?
I started in a part time capacity 15 years ago this month (April). It really seems like “just yesterday”, but when I started my son was in kindergarten and now ...
Direct mail works, you hear it time and time again. Why? Because it’s true. It’s a great investment because of its ROI (Return on Investment). But as good as it is, there are some creative ways to improve it. Here are a few things you can do to make your postcards stand out.
1. Use Personalization
It is difficult to ignore a postcard when it is personalized to the individual who is receiving it. Adding a person’s name to the postcard is a ...
[FOR IMMEDIATE RELEASE]
CFS Increases Marketing Support Services with Cape Cod Expansion
Sandwich, MA / Norton, MA – March 1, 2017 – CFS, Inc., a growing marketing support provider focused on providing “Client Focused Solutions”, is proud to announce the opening of their new office in Sandwich, MA. The new location is due to overwhelming client demand.
Tim Slattery, CEO of CFS, expressed enthusiasm about the new Cape Cod location; “CFS has been in business for over 27 years and we’ve seen an increase in ...
Meet Tony – he is our Vice President of Business Development and has been working for CFS for 3 years. His daily routine includes working with existing clients to establish and maintain relationships and develop new clients from prospects and different marketing efforts.
If you'd like to learn more about Tony, watch the video below!
If you’d like to connect with Tony on LinkedIn – click here, or you can send him an email at email@example.com.
Read the transcript below:
What advice would you give someone going ...