[FOR IMMEDIATE RELEASE]
CFS Promotes Tony Pires to Director of Operations
Norton, MA – April 10th - CFS, Inc., a growing marketing support provider focused on providing “Client Focused Solutions”, is proud to announce the promotion of Tony Pires to Director of Operations.
“Tony has been a huge part of our success and we were thrilled to promote him to this important position. He has done a great job helping CFS evolve, and we look forward to seeing what he can do in this ...
We live in a world that moves fast.
Our days are filled with a lot of information and situations that require our attention on an almost constant basis. With all of this going on, you should be thinking about your customers trying to manage their time. How can you keep them aware of the products and services you offer? To do this you should be communicating with them on a regular basis. When done effectively, you can make a connection between ...
Long Live the Brochure!
Even though we are constantly hearing “Print is Dead”, many companies still use brochures to promote their business despite the popularity of digital marketing. Why? Although most people get their information from a company’s website, most customers still like to have something physical.
Here are some factors to consider when creating your company’s brochure.
How does it differentiate you from your competitors? If you put your brochure side by side with your competition, does it stand out? A well-designed brochure ...
Email Marketing is a great way to connect with customers and prospects and should be an important part of your marketing strategy. But what makes your email stand out among all the other emails that inundate reader’s inboxes daily? Here are a few things to consider before starting your next email campaign. Don’t let your next email get immediately deleted or even worse… marked as SPAM!
Know your goal – Are you looking for more revenue from your current clients or looking ...
Meet Bonnie - as one of our Client Solutions Executives, she partners with our clients to complete day to day fulfillment requests and projects. She provides direction to internal staff so that client expectations are not only met, but exceeded.
What inspired you to do what you do?
I have been in the clients position and understand their needs, wants and frustrations. I felt I could be more of an asset helping to make sure our clients are successful. I take pride in ...
Meet Edna. Her main focus is in the billing department, but she also helps take care of account payables, accounts receivables, payroll, and human resources support as well.
What inspired you to do what you do?
A love of learning. I started out years ago as a receptionist and one of the employees had a long-term medical issue and I volunteered to do her accounting job. I haven’t stopped since.
What is a random fact a person may not know about you?
I love to cook, ...
Have you ever received a direct mail piece with your name on it other than the address line? Did it feel as if the company was speaking directly to you? That’s how variable data printing (VDP) works. Highly effective and targeted campaigns are created to generate a greater interest compared to a generic postcard. Have you ever thought of incorporating VDP into your own direct mail campaigns? If so, check out the tips below:
Scrub Your Data – Variable data is seen ...
A millennial myth is that they are too distracted by technology to be interested in direct mail. Marketers assume the only way to connect with them is through social media or any other type of digital marketing. In fact, the engagement rate for direct mail sent to millennials is significantly greater than non-millennials.
According to the USPS, 87% of millennials like receiving direct mail; 90% think direct mail advertising is relatable.
So what can you do as a marketer to engage with this ...
I was talking with a business associate recently, and we were discussing how "the way" we market and sell has changed so much. We were sharing our thoughts on how technology has made all of us savvy buyers, and how customers are much more educated and aware than ever before. Gone are the days when just having a good product or service and a demand for it created an opportunity for growth. We talked about how it’s not a bad thing, ...
Why we chose Sandwich
For the 27 years CFS has been in business, we have seen an increase in our on-Cape clients and partnerships. In an effort to bring our marketing solutions, including online and direct mail marketing, print, signage, fulfillment and event support, to more of the Cape community, we expanded our operations and opened a new office on Cape in Sandwich.
When we were deciding on an office, we wanted to feel a sense of “home”, as well as the perfect location. ...