Posts Tagged: marketing plan

Should we include humor in our marketing efforts?

What's so funny about marketing? I heard a story about a restaurant owner who liked to run the drive up window on Saturdays. He would laugh and joke with customers and sometimes tease them. He enjoyed the laughter and fun the customers seem to get from it and many seemed to come back just to go through the drive up. But he did notice about 10% of customers would complain about it. They would tell him that they just wanted their food and ... Read more