Posts Tagged: emotion

Finding the LOVE in Marketing!

I was talking with a business associate recently, and we were discussing how "the way" we market and sell has changed so much. We were sharing our thoughts on how technology has made all of us savvy buyers, and how customers are much more educated and aware than ever before. Gone are the days when just having a good product or service and a demand for it created an opportunity for growth. We talked about how it’s not a bad thing, ... Read more

Should we include humor in our marketing?

What's so funny about marketing? I heard a story about a restaurant owner who liked to run the drive up window on Saturdays. He would laugh and joke with customers and sometimes tease them. He enjoyed the laughter and fun the customers seem to get from it and many seemed to come back just to go through the drive up. But he did notice about 10% of customers would complain about it. They would tell him that they just wanted their food and ... Read more