Long Live the Brochure!
Even though we are constantly hearing “Print is Dead”, many companies still use brochures to promote their business despite the popularity of digital marketing. Why? Although most people get their information from a company’s website, most customers still like to have something physical.
Here are some factors to consider when creating your company’s brochure.
How does it differentiate you from your competitors? If you put your brochure side by side with your competition, does it stand out? A well-designed brochure ...
Signage is an affordable and effective way to advertise your business when it is done correctly. If your signs can’t be seen or read, then they do you no good. When it comes to designing your signage, there are many factors you should consider. Here are a few things to keep in mind as you plan your next signage campaign.
Keep it visible: Visibility is the most important aspect of signage. Your sign must be easy to see and read at a glance. ...
In this short video our Creative Director Marlon Fernandes gives us a few tips on using stock images properly for your marketing campaigns.
How many times have you picked up a brochure or catalog and decided if you were going to read it based on the image that appears on the cover? The images that you use are a large part of being able to market your business successfully. It can sometimes be the difference between making a sale or losing one ...
Business cards are a dime a dozen. Actually, you can probably get them made for less than that, but should you? Because so many people have business cards from dozens, if not hundreds, of contacts, it is essential that you create one for yourself that stands out from the rest. Not sure where to start? Here are some tips on how to create a killer business card that stands out!
What must your business card contain?
Preferred Phone Number
Preferred Email Address
Have you ever stacked your overflow of brochures, letterhead, etc., in an empty office or an already full back room?
Maybe even your own office contains some boxes that get in your way.
Collateral is easily damaged in a space not designated to
accommodate it. Never mind the time that will need to be taken down the line by your employees to clean out that area when a new hire comes on board, or a different department takes over that back room.
Have you ...
At CFS, we know there is no such thing as a ‘small’ event. We understand there are many contributing factors that need to be addressed and every detail is just as important as the last.
To keep you on track and on time – we’ve put together a helpful checklist for your next event:
• Design – do event materials need a new design? Does existing collateral have an old date, or previous sponsor listed and are in need of updates?
• Packaging – ...