Can Direct Mail Really Work for Me?

Direct Mail

Have you ever thought, “Hey! We tried direct mail and it didn’t work.”

Did this experience leave you asking “Why do some direct mail programs not perform as well as expected?”

According to the Direct Marketing Association (DMA), direct mail can pull in response rates as high as 15% or as low as .03%. With such a large gap, it is easy to see why many companies lost their faith in this very popular marketing practice.

Over the years we’ve learned how well a direct mail program performs depends on the chemistry of three key elements

Fill out the contact form below to download a copy of our Direct Mail eBook and unlock the three elements that can enhance your direct mail programs.

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2 Comments
  1. Dennis Kelly January 5, 2017 at 3:00 PM

    Very nice e-book – well done! We agree completely on the format, offer and list fundamentals. The offer that drives recipients to a web page works great, and it also enables automated follow up via marketing automation. Using a PURL as the URL enables detailed reporting and analytics for the campaign as well.

    • Cathleen Drury January 6, 2017 at 3:26 PM

      Thank you very much! We believe those three fundamentals are key to making a direct mail campaign a success.

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