CFS Blog

I sent out a postcard…

And I didn't get a response! All too often we hear this as a reason for businesses eliminating direct mail in their marketing strategy. There are many things that affect the number of responses received. We’ve come up with a list of the top reasons why postcards may not receive the desired results: • Mailing only once – If you only send a mailing once, your mail won’t bring the brand awareness you desire. Multiple mailings increases your brand’s credibility and recipients feel more ... Read more

Where do you store your printed materials?

Improve your print management efficiency and lower costs! Fulfillment comes in an array of shapes and sizes – some are obvious, some are not.  Our client had a problem managing their printed materials as well as distribution to branches. Also, multiple vendors were used making it difficult to control costs. Click the 2 minute video below to see how CFS helped them manage their printed materials and control their spending costs. https://youtu.be/2E1fCtFu7rs Did you miss our fifth video? Read more

Simple Tips for Email Marketing

Email marketing is a proven way to get your brand out to thousands of prospects. While it is considered one of the oldest forms of online marketing, it still continues to be the most effective. In order for you to get a great response from your email, it has to be engaging and a lot of people are finding it more and more difficult to do that. Here are 7 simple tips to get a better response from your email marketing campaigns: • Use an engaging ... Read more

Signage – more than just a sign!

When people think of signs for their business, they mostly think of road side displays. They’re a great way to bring in prospects, but they’re not the only type of signage. Below are a few additional types of signs that are sure to attract new customers. • Company Vehicles – Want a continuous way to market your brand to thousands of people on a daily basis? Add your branding to your company vehicle(s). It is the original “mobile” marketing and is proven to ... Read more

Score a hole-in-one with product testing!

Score a hole-in-one with product testing! Fulfillment comes in an array of shapes and sizes – some are obvious, some are not. Our client tests new golf balls by mailing samples to their VIP clients. The mailings were not being sent out on time, resulting in delayed customer feedback. Click the 2 minute video below to see how CFS helped them increase feedback from their VIP customers. https://youtu.be/ZrxPvnR7wQg Did you miss our fourth video? Read more

5 Items to Include in your Print Marketing Strategy!

Although so much content has gone online, there will always be a place for printed materials as part of your overall marketing strategy. There are so many possible marketing items that it can be challenging to know which ones to include. Start with these five, and you’ll be well on your way to having a well-rounded print marketing strategy. Business Cards: They’ve served as tried-and-true marketing tools for ages, yet are definitely still in style. When you carry business cards with you, you’re ready to ... Read more

Summer Event Tips!

Planning an event is always a task, no matter the size. There’s a lot to think about, such as setting the right date and choosing a location. There is also a lot that can go wrong during this time. To make your next event as painless as possible, we’ve come up with a few tips to help you through the process. Promote early – Summer is a time when most people are planning for vacations, so don’t wait until the last minute ... Read more

How to Rock Event Fulfillment!

Stay Focused on Fundraising! Fulfillment comes in an array of shapes and sizes – some are obvious, some are not. Our client organizes a walk for over 35,000 participants to support hunger relief programs. The event became so popular, they outgrew their on-site storage facility. Watch the 2 minute video below to see how CFS helped them successfully pull off their event from start to finish. https://youtu.be/utt0e6wcEr8 Did you miss our third video? Read more

Success with Signage!

Signage is an affordable and effective way to advertise your business when it is done correctly. If your signs can’t be seen or read, then they do you no good. When it comes to designing your signage, there are many factors you should consider. Here are a few things to keep in mind as you plan your next signage campaign. Keep it visible: Visibility is the most important aspect of signage. Your sign must be easy to see and read at a glance. ... Read more

Quick tips for Postcard Marketing!

Did you know that 54% of postcards are either read or scanned by recipients? That makes postcards an affordable way to get your name and brand out to prospects. Also, they are the most effective means for driving traffic to your website. We have created a few quick tips you should be aware of when it comes to your postcard marketing efforts. Plan your campaign ahead of time – Everything from the idea, the message, and your goals for the mailing. Use Eye-Catching images – ... Read more
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