What makes great marketing? With technology changing, there’s always going to be a new way to market your brand. Whether it's social media, live videos or virtual reality – one thing that connects all these types of technology are emotions. The strategy is to get customers to connect to your brand. If your customer can relate or get attached, then you’ve made a connection and they will be more likely to consider you. Brands are pouring big money into doing this; are ...
Meet Maria - she is our Client Solutions Manager and has been working for CFS for 8 years. Her daily routine includes being the primary point of contact to both direct mail and fulfillment clients, as well as managing and executing direct mail projects.
Here's a quick Q&A with Maria to learn a little bit more about her!
What was your first job?
Server at Francis Farm
What sports teams do you root for and why?
I root for all Boston professional sports team, but am most ...
Have you ever thought, "Hey! We tried direct mail and it didn't work."
Did this experience leave you asking "Why do some direct mail programs not perform as well as expected?"
According to the Direct Marketing Association (DMA), direct mail can pull in response rates as high as 15% or as low as .03%. With such a large gap, it is easy to see why many companies lost their faith in this very popular marketing practice.
Over the years we've learned how well a ...
Direct mail is a great way to get your name and message out to clients and prospects. With less competition in mailboxes, this is a perfect way to reach out and expand your brand.
To get you started on your next direct mail campaign – we’ve put together a checklist that will help increase your brand’s awareness.
• Set SMART goals for your campaign (Specific, Measurable, Achievable, Realistic and Time-Bound)
• Create a budget and make sure you consider how much each response will ...
And I didn't get a response!
All too often we hear this as a reason for businesses eliminating direct mail in their marketing strategy. There are many things that affect the number of responses received. We’ve come up with a list of the top reasons why postcards may not receive the desired results:
• Mailing only once – If you only send a mailing once, your mail won’t bring the brand awareness you desire. Multiple mailings increases your brand’s credibility and recipients feel more ...
Improve your print management efficiency and lower costs!
Fulfillment comes in an array of shapes and sizes – some are obvious, some are not. Our client had a problem managing their printed materials as well as distribution to branches. Also, multiple vendors were used making it difficult to control costs.
Click the 2 minute video below to see how CFS helped them manage their printed materials and control their spending costs.
Did you miss our fifth video?
Email marketing is a proven way to get your brand out to thousands of prospects. While it is considered one of the oldest forms of online marketing, it still continues to be the most effective. In order for you to get a great response from your email, it has to be engaging and a lot of people are finding it more and more difficult to do that.
Here are 7 simple tips to get a better response from your email marketing campaigns:
• Use an engaging ...
Score a hole-in-one with product testing!
Fulfillment comes in an array of shapes and sizes – some are obvious, some are not. Our client tests new golf balls by mailing samples to their VIP clients. The mailings were not being sent out on time, resulting in delayed customer feedback.
Click the 2 minute video below to see how CFS helped them increase feedback from their VIP customers.
Did you miss our fourth video?