CFS Blog

Marketing Tips for 2017

The New Year is approaching… a lot faster than we expected. Have you started thinking about how to market to your prospects in 2017? We’ve come up with a few marketing tips that will help you start the New Year on the right foot. 1) Social Media – Are you unsure of what to post on your company social media pages? Focus on industry updates such as a blog post from your website, or use personal posts such as events happening in ... Read more

Do you have a Direct Mail Checklist?

Direct mail is a great way to get your name and message out to clients and prospects. With less competition in mailboxes, this is a perfect way to reach out and expand your brand. To get you started on your next direct mail campaign – we’ve put together a checklist that will help increase your brand’s awareness. • Set SMART goals for your campaign (Specific, Measurable, Achievable, Realistic and Time-Bound) • Create a budget and make sure you consider how much each response will ... Read more

I sent out a postcard…

And I didn't get a response! All too often we hear this as a reason for businesses eliminating direct mail in their marketing strategy. There are many things that affect the number of responses received. We’ve come up with a list of the top reasons why postcards may not receive the desired results: • Mailing only once – If you only send a mailing once, your mail won’t bring the brand awareness you desire. Multiple mailings increases your brand’s credibility and recipients feel more ... Read more

Where do you store your printed materials?

Improve your print management efficiency and lower costs! Fulfillment comes in an array of shapes and sizes – some are obvious, some are not.  Our client had a problem managing their printed materials as well as distribution to branches. Also, multiple vendors were used making it difficult to control costs. Click the 2 minute video below to see how CFS helped them manage their printed materials and control their spending costs. https://youtu.be/2E1fCtFu7rs Did you miss our fifth video? Read more

Simple Tips for Email Marketing

Email marketing is a proven way to get your brand out to thousands of prospects. While it is considered one of the oldest forms of online marketing, it still continues to be the most effective. In order for you to get a great response from your email, it has to be engaging and a lot of people are finding it more and more difficult to do that. Here are 7 simple tips to get a better response from your email marketing campaigns: • Use an engaging ... Read more

Signage – more than just a sign!

When people think of signs for their business, they mostly think of road side displays. They’re a great way to bring in prospects, but they’re not the only type of signage. Below are a few additional types of signs that are sure to attract new customers. • Company Vehicles – Want a continuous way to market your brand to thousands of people on a daily basis? Add your branding to your company vehicle(s). It is the original “mobile” marketing and is proven to ... Read more

Score a hole-in-one with product testing!

Score a hole-in-one with product testing! Fulfillment comes in an array of shapes and sizes – some are obvious, some are not. Our client tests new golf balls by mailing samples to their VIP clients. The mailings were not being sent out on time, resulting in delayed customer feedback. Click the 2 minute video below to see how CFS helped them increase feedback from their VIP customers. https://youtu.be/ZrxPvnR7wQg Did you miss our fourth video? Read more

5 Items to Include in your Print Marketing Strategy!

Although so much content has gone online, there will always be a place for printed materials as part of your overall marketing strategy. There are so many possible marketing items that it can be challenging to know which ones to include. Start with these five, and you’ll be well on your way to having a well-rounded print marketing strategy. Business Cards: They’ve served as tried-and-true marketing tools for ages, yet are definitely still in style. When you carry business cards with you, you’re ready to ... Read more

Summer Event Tips!

Planning an event is always a task, no matter the size. There’s a lot to think about, such as setting the right date and choosing a location. There is also a lot that can go wrong during this time. To make your next event as painless as possible, we’ve come up with a few tips to help you through the process. Promote early – Summer is a time when most people are planning for vacations, so don’t wait until the last minute ... Read more

How to Rock Event Fulfillment!

Stay Focused on Fundraising! Fulfillment comes in an array of shapes and sizes – some are obvious, some are not. Our client organizes a walk for over 35,000 participants to support hunger relief programs. The event became so popular, they outgrew their on-site storage facility. Watch the 2 minute video below to see how CFS helped them successfully pull off their event from start to finish. https://youtu.be/utt0e6wcEr8 Did you miss our third video? Read more
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