CFS Blog

Meet The Team – Tony

Meet Tony – he is our Vice President of Business Development and has been working for CFS for 3 years. His daily routine includes working with existing clients to establish and maintain relationships and develop new clients from prospects and different marketing efforts. If you'd like to learn more about Tony, watch the video below! https://www.youtube.com/watch?v=QVGL39Wlso8 If you’d like to connect with Tony on LinkedIn – click here, or you can send him an email at tony@cfsinc.com. Read the transcript below: What advice would you give someone going ... Read more

Why you should still be using business cards

While some printed materials are thought to be a thing of the past, people are still actively using business cards. Why? They come in handy for many occasions. Not only do they improve the legitimacy of your company, they’re also vital to your brand’s success. Here are some reasons why you should still be using business cards. First Impression – Business cards act as a first impression to prospects, and the cleaner, easier to read card will give off a better representation of who ... Read more

Meet the Team – Carlos

Meet Carlos - he is our Production Lead, and has been a CFS team member for almost 16 years. His daily activities include overseeing fulfillment operations, which includes picking, packing, shipping and inventory management. He is also in charge of safety and forklift training. Continue reading to learn more about Carlos! What is one of your fears or phobias? Why? Snakes, for the damage they can cause with just one bite. If you could live anywhere, where would it be? Alaska! I've always loved the mountains and ... Read more

Trade show season is almost here…

Are you ready? Trade shows are a great place to meet with hundreds, if not thousands of motivated and potential customers. They are also a great way to stay connected with your current clients as well.  While they require a lot of planning, the results from trade shows can be rewarding – such as increased brand awareness, or the number of leads received. Here are 5 B’s to consider when preparing for trade show season: • Be Prepared – Make sure you have enough well-designed marketing ... Read more

Meet The Team – Mary

Meet Mary –she is a Client Solutions Executive, and has been a CFS team member for over 3 years. Her daily routine includes processing print and inventory orders, estimating printing, and providing solutions to clients. Want to get to know Mary a little more? Keep reading! What's your favorite holiday? Thanksgiving because the food is good, it's a beautiful time of year and you get to spend time with your family. What is your favorite outdoor activity? Horseback riding What was your favorite subject in school? Art Do you have a ... Read more

Add Some Emotion to Your Marketing

What makes great marketing? With technology changing, there’s always going to be a new way to market your brand. Whether it's social media, live videos or virtual reality – one thing that connects all these types of technology are emotions. The strategy is to get customers to connect to your brand. If your customer can relate or get attached, then you’ve made a connection and they will be more likely to consider you. Brands are pouring big money into doing this; are ... Read more

Meet The Team – Maria

Meet Maria - she is our Client Solutions Manager and has been working for CFS for 8 years. Her daily routine includes being the primary point of contact to both direct mail and fulfillment clients, as well as managing and executing direct mail projects.  Here's a quick Q&A with Maria to learn a little bit more about her! What was your first job?  Server at Francis Farm What sports teams do you root for and why? I root for all Boston professional sports team, but am most ... Read more

Can Direct Mail Really Work for Me?

Have you ever thought, "Hey! We tried direct mail and it didn't work." Did this experience leave you asking "Why do some direct mail programs not perform as well as expected?" According to the Direct Marketing Association (DMA), direct mail can pull in response rates as high as 15% or as low as .03%. With such a large gap, it is easy to see why many companies lost their faith in this very popular marketing practice. Over the years we've learned how well a ... Read more

Marketing Tips for 2017

The New Year is approaching… a lot faster than we expected. Have you started thinking about how to market to your prospects in 2017? We’ve come up with a few marketing tips that will help you start the New Year on the right foot. 1) Social Media – Are you unsure of what to post on your company social media pages? Focus on industry updates such as a blog post from your website, or use personal posts such as events happening in ... Read more

Do you have a Direct Mail Checklist?

Direct mail is a great way to get your name and message out to clients and prospects. With less competition in mailboxes, this is a perfect way to reach out and expand your brand. To get you started on your next direct mail campaign – we’ve put together a checklist that will help increase your brand’s awareness. • Set SMART goals for your campaign (Specific, Measurable, Achievable, Realistic and Time-Bound) • Create a budget and make sure you consider how much each response will ... Read more
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