CFS Blog

Meet The Team – Mary

Meet Mary –she is a Client Solutions Executive, and has been a CFS team member for over 3 years. Her daily routine includes processing print and inventory orders, estimating printing, and providing solutions to clients. Want to get to know Mary a little more? Keep reading! What's your favorite holiday? Thanksgiving because the food is good, it's a beautiful time of year and you get to spend time with your family. What is your favorite outdoor activity? Horseback riding What was your favorite subject in school? Art Do you have a ... Read more

Add Some Emotion to Your Marketing

What makes great marketing? With technology changing, there’s always going to be a new way to market your brand. Whether it's social media, live videos or virtual reality – one thing that connects all these types of technology are emotions. The strategy is to get customers to connect to your brand. If your customer can relate or get attached, then you’ve made a connection and they will be more likely to consider you. Brands are pouring big money into doing this; are ... Read more

Meet The Team – Maria

Meet Maria - she is our Client Solutions Manager and has been working for CFS for 8 years. Her daily routine includes being the primary point of contact to both direct mail and fulfillment clients, as well as managing and executing direct mail projects.  Here's a quick Q&A with Maria to learn a little bit more about her! What was your first job?  Server at Francis Farm What sports teams do you root for and why? I root for all Boston professional sports team, but am most ... Read more

Can Direct Mail Really Work for Me?

Have you ever thought, "Hey! We tried direct mail and it didn't work." Did this experience leave you asking "Why do some direct mail programs not perform as well as expected?" According to the Direct Marketing Association (DMA), direct mail can pull in response rates as high as 15% or as low as .03%. With such a large gap, it is easy to see why many companies lost their faith in this very popular marketing practice. Over the years we've learned how well a ... Read more

Marketing Tips for 2017

The New Year is approaching… a lot faster than we expected. Have you started thinking about how to market to your prospects in 2017? We’ve come up with a few marketing tips that will help you start the New Year on the right foot. 1) Social Media – Are you unsure of what to post on your company social media pages? Focus on industry updates such as a blog post from your website, or use personal posts such as events happening in ... Read more

Do you have a Direct Mail Checklist?

Direct mail is a great way to get your name and message out to clients and prospects. With less competition in mailboxes, this is a perfect way to reach out and expand your brand. To get you started on your next direct mail campaign – we’ve put together a checklist that will help increase your brand’s awareness. • Set SMART goals for your campaign (Specific, Measurable, Achievable, Realistic and Time-Bound) • Create a budget and make sure you consider how much each response will ... Read more

I sent out a postcard…

And I didn't get a response! All too often we hear this as a reason for businesses eliminating direct mail in their marketing strategy. There are many things that affect the number of responses received. We’ve come up with a list of the top reasons why postcards may not receive the desired results: • Mailing only once – If you only send a mailing once, your mail won’t bring the brand awareness you desire. Multiple mailings increases your brand’s credibility and recipients feel more ... Read more

Where do you store your printed materials?

Improve your print management efficiency and lower costs! Fulfillment comes in an array of shapes and sizes – some are obvious, some are not.  Our client had a problem managing their printed materials as well as distribution to branches. Also, multiple vendors were used making it difficult to control costs. Click the 2 minute video below to see how CFS helped them manage their printed materials and control their spending costs. https://youtu.be/2E1fCtFu7rs Did you miss our fifth video? Read more

Simple Tips for Email Marketing

Email marketing is a proven way to get your brand out to thousands of prospects. While it is considered one of the oldest forms of online marketing, it still continues to be the most effective. In order for you to get a great response from your email, it has to be engaging and a lot of people are finding it more and more difficult to do that. Here are 7 simple tips to get a better response from your email marketing campaigns: • Use an engaging ... Read more

Signage – more than just a sign!

When people think of signs for their business, they mostly think of road side displays. They’re a great way to bring in prospects, but they’re not the only type of signage. Below are a few additional types of signs that are sure to attract new customers. • Company Vehicles – Want a continuous way to market your brand to thousands of people on a daily basis? Add your branding to your company vehicle(s). It is the original “mobile” marketing and is proven to ... Read more
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