Direct mail is still considered one of the most effective marketing channels even in the digital age. If you plan on doing a direct mail campaign, there is a lot to think about. How do you know if your prospects received your mail? How will you track your inbound leads? Which ways are the most effective when trying to ensure your campaign was a success?
Here are the top ways to track your mail to ensure its success.
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Meet Paul – Paul has been a valuable member of our Operations team for over seven years. In addition to overseeing our receiving department and coordinating inventory management activities, Paul is a certified machine operator and CFS vehicle driver. If you've ever visited us in Norton, and were impressed with our building, he is one of the reasons why as he is a key contributor to maintaining our pristine facility.
Want to get to know Paul a little better? Keep reading!
Are you a morning ...
Meet Cathleen – she is our Marketing Coordinator. She has been working at CFS for almost two years, and she is responsible for all marketing projects such as: developing and implementing marketing campaigns, tracking data, planning for meetings and trade shows, and maintaining CRM and multiple databases. She is also involved in corporate social media posting, and assisting with executing email campaigns.
Would you like to get to know Cathleen a little more? Continue reading!
What advice would you give someone going into ...
What is an ultimate event support super hero team?
Consider them your own version of the Avengers, of sorts. They are that group of employees that you turn to when planning and participating in trade shows, conferences and organized events. They are there to promote your business, provide support, sell your product and enlighten your audience on the benefits of using you. Each of these team members plays a fundamental role in your event success.
Let’s meet your event super team:
The Planner registers ...
Meet Kelly – she is our Vice President of Strategic Initiatives. She is an accomplished leader with a background in fulfillment and project management. Kelly is the creator of CFSprocess+, our innovative client focused business mapping methodology.
Want to get to know Kelly a little better? Keep reading!
How long have you been with CFS?
I started in a part time capacity 15 years ago this month (April). It really seems like “just yesterday”, but when I started my son was in kindergarten and now ...
Direct mail works, you hear it time and time again. Why? Because it’s true. It’s a great investment because of its ROI (Return on Investment). But as good as it is, there are some creative ways to improve it. Here are a few things you can do to make your postcards stand out.
1. Use Personalization
It is difficult to ignore a postcard when it is personalized to the individual who is receiving it. Adding a person’s name to the postcard is a ...
Meet Vince – he is one of our Warehouse and Logistics team members and has been working at CFS for almost 2 years. His daily routine includes expediting client orders, delivery of time sensitive materials, event support, and making trips to the local post offices.
Want to get to know Vince a little better? Keep reading!
What do you love to do on weekends?
When it's nice out I like to play basketball on the weekends, as well as hanging out with my kids.
What is ...
When it comes to signage for your business, there is an overwhelming amount of options. Do you need a sign with indoor usage in mind, or do you need an outdoor sign? After narrowing down the location, you'll need to decide on the material. Deciding which material to use can become extremely stressful. Not only is the message on your signage very important, the type of signage you choose is also critical to your success.
Check out the most common types of ...