CFS Blog

Why Choose Cape Cod

Why we chose Sandwich For the 27 years CFS has been in business, we have seen an increase in our on-Cape clients and partnerships. In an effort to bring our marketing solutions, including online and direct mail marketing, print, signage, fulfillment and event support, to more of the Cape community, we expanded our operations and opened a new office on Cape in Sandwich. When we were deciding on an office, we wanted to feel a sense of “home”, as well as the perfect location. ... Read more

Meet the Team – Laura

Meet Laura. Laura oversees all aspects of our Operations Department including direct mail, print, bindery, assembly, receiving and fulfillment. She trains and mentors team members, and ensures her team is continuously WOW'ing our clients. Let's get to know Laura a little more! What is a random fact a person may not know about you? I love to bake and decorate cakes. What super power would you like to have? I would have to pick flying as a super power. I want to travel more, so with flying I ... Read more

How To Enhance your Social Media – Part 2

No matter which industry you're in, social media is great for your branding efforts, as well as interacting with your prospects and customers. In part one of this blog post (if you haven’t read part one – click here) we went over a few tips you should be taking advantage of when it comes to Facebook and Twitter. This blog post will go over LinkedIn, Google+ and YouTube. LinkedIn • Complete your profile – Completing your LinkedIn profile will increase the chances ... Read more

Meet the Team – Debbie

Meet Debbie, she is an important member of Team CFS. She is an expert in many areas of production - such as working on your complex assembly of packaging projects and programs. Want to get to know Debbie more? Continue reading! What is your favorite season? My favorite season has to be summer - I love doing outdoor activities. What do you love to do on weekends? I love to go to the movies, out to eat, as well as reading. During the summer I love to ... Read more

Advantages of Outsourcing your Fulfillment

If you are a growing company attempting to ship your own orders, but are limited by warehouse space or manpower, there is a perfect solution. Outsourcing fulfillment will not only make getting products to your clients more efficient, but it will free your time to focus on reaching your target audience and generating additional sales. Here are the top reasons for outsourcing your fulfillment: • Warehouse Space – One of the biggest challenges associated with a growing business is having enough space to ... Read more

Meet the Team – Marlon

Meet our Creative Director - Marlon. His daily activities include creating corporate branding and marketing materials for a variety of clients and CFS, as well as collaborating with customers, and strategic partners. He is also on the marketing team and assists in corporate social media posting and executing email marketing campaigns. Let's get to know Marlon! What advice would you give someone going into your field? Never stop learning, whether it’s the newest design trend or the latest version of Adobe Photoshop. Design is a never-ending ... Read more

Should we include humor in our marketing?

What's so funny about marketing? I heard a story about a restaurant owner who liked to run the drive up window on Saturdays. He would laugh and joke with customers and sometimes tease them. He enjoyed the laughter and fun the customers seem to get from it and many seemed to come back just to go through the drive up. But he did notice about 10% of customers would complain about it. They would tell him that they just wanted their food and ... Read more

Meet the Team – Susan

Meet our Controller, Susan. Sue has been a part of the CFS team since August 2016. She oversees all financial functions - including payroll, billing, accounts receivable, financial compliance and reporting. She also manages human resources for CFS - including benefits and other employee relations programs and policies. Let's get to know Susan a little bit more! What do you love to do on weekends? I love to spend time with family and friends. Have you ever traveled outside of the US? If so, where? ... Read more

How are you tracking your direct mail campaigns?

Direct mail is still considered one of the most effective marketing channels even in the digital age. If you plan on doing a direct mail campaign, there is a lot to think about. How do you know if your prospects received your mail? How will you track your inbound leads? Which ways are the most effective when trying to ensure your campaign was a success? Here are the top ways to track your mail to ensure its success. • Sample Piece – By ... Read more

Do you have a Fundraising Checklist?

Looking to improve your fundraising? We know that fundraising can be difficult and that there are many contributing factors when it comes to promoting your cause or charity. To assist you, we put together a checklist for your fundraising efforts. • Donation Forms – Your donation form should be no longer than one page, and really simple to fill out. Include a space where donors have the option to donate in honor of someone. • Event Planning – First, set goals for your organization and event. ... Read more
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