Did you know that 81% of recipients read or scan their mail daily.
How do they decide what to read and what to throw away? While direct mail is an effective tool in your marketing campaign, there are some easy ways for your direct mail piece to end up in the recycle bin.
If your direct mail marketing isn't working, you should be asking yourself these 4 questions:
Are you targeting the right audience?
Take a good long look at your mailing list. Are ...
How many of these questions are you actually considering when writing your marketing plan?
• Who is your target audience?
• What are their problems or pain?
• Does the first sentence draw them in further?
• Are you presenting a simple, strong solution?
• What is the one thing you learned from creating this marketing piece?
Here are some quick tips to consider...
Keep it simple and unexpected. Make it concrete, credible and include a story with emotion and always keep them interested in what you have ...
Company and product brochures are a very necessary part of any marketing mix. It's a shame they are also so often found to be designed poorly or worse, not exist. Consider these different approaches when developing your brochure and you will be on your way to an effective tool to help promote your business:
Let your customers sell your products! Create a brochure as a collection of different case studies that talk about your products and services. Include testimonials from existing ...
Recently I was nominated to take the ALS Ice Bucket Challenge by a good friend from my high school days – Dan “The Man” Ryan, a Captain in the US Navy. Pete Frates, a former Boston College baseball player who was diagnosed with ALS in 2012 posted the first ALS Ice Bucket Challenge. It has proven very popular and has helped raise millions of dollars in the fight for a cure.
Who in turn would get the call out? I wanted to ...
Trade shows give us all the opportunity to present our companies, our products and our services to a large prospect audience in short period of time. Although they are an expensive endeavor and require a significant time commitment, if you are prepared your company can reap great dividends from your efforts. Here are a few thoughts to consider that will give you the greatest bang for your buck as well as ensure you have a successful trade show.
What is our goal?