CFS Blog

Do you have an Event Support Checklist?

At CFS, we know there is no such thing as a ‘small’ event. We understand there are many contributing factors that need to be addressed and every detail is just as important as the last. To keep you on track and on time – we’ve put together a helpful checklist for your next event: • Design – do event materials need a new design? Does existing collateral have an old date, or previous sponsor listed and are in need of updates? • Packaging – ... Read more

Are you committing these 4 direct mail mistakes?

Did you know that 81% of recipients read or scan their mail daily. How do they decide what to read and what to throw away? While direct mail is an effective tool in your marketing campaign, there are some easy ways for your direct mail piece to end up in the recycle bin. If your direct mail marketing isn't working, you should be asking yourself these 4 questions: Are you targeting the right audience? Take a good long look at your mailing list. Are ... Read more

Tales from a Trade Show Booth!

Recently, CFS participated in the SouthCoast Business Expo at White’s of Westport. Members of CFS got the opportunity to interact with customers and prospects and network with other businesses. It was a successful event. While every trade show is different, there are a few things you should do at every show to be successful. Here are a few quick tips from some of the team at CFS to help you have a successful tradeshow experience! Tim Slattery, CEO When someone walks up to your ... Read more

Marketing your company message with Newsletters!

We have many things we can consider when deciding how to market our company and get our message in front of our clients and prospects, but one of the best ways is with a newsletter.  A simple but effective tool that not only keeps your existing clients informed and entertained but also provides your prospects the opportunity to see who you are and what you do while building credibility. Many businesses seem to avoid newsletters as a marketing tool or as a ... Read more

Do you have a Marketing Checklist?

How many of these questions are you actually considering when writing your marketing plan? • Who is your target audience? • What are their problems or pain? • Does the first sentence draw them in further? • Are you presenting a simple, strong solution? • What is the one thing you learned from creating this marketing piece? Here are some quick tips to consider... Keep it simple and unexpected. Make it concrete, credible and include a story with emotion and always keep them interested in what you have ... Read more

Brochures – Why your company still needs them to be effective.

Company and product brochures are a very necessary part of any marketing mix. It's a shame they are also so often found to be designed poorly or worse, not exist. Consider these different approaches when developing your brochure and you will be on your way to an effective tool to help promote your business: The Customer Let your customers sell your products! Create a brochure as a collection of different case studies that talk about your products and services.  Include testimonials from existing ... Read more

ALS Ice Bucket Challenge

Recently I was nominated to take the ALS Ice Bucket Challenge by a good friend from my high school days – Dan “The Man” Ryan, a Captain in the US Navy. Pete Frates, a former Boston College baseball player who was diagnosed with ALS in 2012 posted the first ALS Ice Bucket Challenge. It has proven very popular and has helped raise millions of dollars in the fight for a cure. Who in turn would get the call out? I wanted to ... Read more

Trade Shows – An opportunity for success! If you’re prepared.

Trade shows give us all the opportunity to present our companies, our products and our services to a large prospect audience in short period of time.  Although they are an expensive endeavor and require a significant time commitment, if you are prepared your company can reap great dividends from your efforts.  Here are a few thoughts to consider that will give you the greatest bang for your buck as well as ensure you have a successful trade show. What is our goal? Send ... Read more

Increase Sales with Direct Mail!

Increase Sales with Direct Mail! Direct mail is a great way to increase business and is an important tool to help support your sales team. It increases front-of-mind awareness in customers and prospects and gives your sales team a great conversation starter that can produce results. Here are a few ways to make sure your direct mail stands out: • Send out a newsletter!  Fill it with industry-related information and relevant content. Done right, it can be an effective tool that will leave your ... Read more

Did you get our new CFS newsletter in the mail?

Did you get our new CFS newsletter in the mail?  If not you missed… A valuable article on how to use QR codes to get a greater response! Our Casual Corner with games and brain teasers. A look at communicating with email vs. in-person. "Here at CFS” provides a look at how we work towards making a positive impact in both our business and the community. And much, much more!   Don’t worry if you didn’t get it, we’ve got you covered! You can download a digital copy ... Read more
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