Back when computers first came on the scene, getting one in your office or home was a big deal. Before the computer, a steady flow of direct mail would be delivered to you on a daily basis. Funny, how over a relatively short period of time, things have changed so much. Direct mail continues to flow and is now joined by its electronic counterpart – email.
Digital technology has and will, continue to change the way we receive, process and send information ...
Stop printing marketing collateral on your office printer.
Are you using your own office printers to produce collateral? Just because you can print your business marketing material yourself, should you?
Here are a few things to think about before clicking print:
Quality: Most desktop or office printers cannot match the quality of professional technology & software. Remember, you are handing these out to your customers and prospects, and they are a reflection of your business. How do you want to be perceived?
Design: Trying to design ...
It's been some time since I went to an industry conference in Tampa, sat in a session on “Marketing…the Future of Your Business” that had a smart knowledgeable presenter. She really hit home with precisely where we were as a company and better yet - what we needed to do to change and grow.
I ran into her on the elevator one evening when I was headed to dinner with a couple of business owners from Kentucky, introduced myself, exchanged cards and ...
2014 saw a rise in technology promotional product offerings, while some classic items saw resurgence in popularity. We have compiled a list of the top 5 promotional products of last year and the reasons why they will still be in demand in 2015.
With the use of smart phones and tablets at an all time high, these on the go chargers were all the rage in 2014. Popular among both travel-weary business people and tech-savvy students, you won’t go wrong investing ...
The New Year is here and with it comes hope and a promise of a more successful year. However, it can also bring anxiety, especially when it comes to your business. Now is the perfect time to re-evaluate what you did last year, what worked, what didn't and make changes. Here are a few tips to start your year off right.
Do you need a rebrand?
Do your business marketing materials look old and outdated? Modernize them! Take a hard look at your ...
Fall has come to a close and winter will be here soon. Now is the perfect opportunity to promote your business or organization using winter promo products from CFS. Why?
It increases brand recognition throughout the season.
It's a great way to “break the ice” with potential customers and donors.
It shows recipients you care, especially during the holiday season.
Here are 5 great promo products that your business or organization should consider marketing with this winter:
Coffee Mugs - Whether it’s coffee, cocoa or hot ...
Are you looking for a fresh way to get your brand out there? Promo products are a great way to get your brand and message into the hands of potential customers. With a huge selection to choose from, your promo items can be as unique as your brand.
CFS recently stocked up on branded pens, and our customers can't get enough of them. With a sleek design and built in stylus, we've had a hard time keeping them in stock, which means ...
At CFS, we know there is no such thing as a ‘small’ event. We understand there are many contributing factors that need to be addressed and every detail is just as important as the last.
To keep you on track and on time – we’ve put together a helpful checklist for your next event:
• Design – do event materials need a new design? Does existing collateral have an old date, or previous sponsor listed and are in need of updates?
• Packaging – ...
Did you know that 81% of recipients read or scan their mail daily.
How do they decide what to read and what to throw away? While direct mail is an effective tool in your marketing campaign, there are some easy ways for your direct mail piece to end up in the recycle bin.
If your direct mail marketing isn't working, you should be asking yourself these 4 questions:
Are you targeting the right audience?
Take a good long look at your mailing list. Are ...