The New Year is here and with it comes hope and a promise of a more successful year. However, it can also bring anxiety, especially when it comes to your business. Now is the perfect time to re-evaluate what you did last year, what worked, what didn't and make changes. Here are a few tips to start your year off right.
Do you need a rebrand?
Do your business marketing materials look old and outdated? Modernize them! Take a hard look at your ...
Fall has come to a close and winter will be here soon. Now is the perfect opportunity to promote your business or organization using winter promo products from CFS. Why?
It increases brand recognition throughout the season.
It's a great way to “break the ice” with potential customers and donors.
It shows recipients you care, especially during the holiday season.
Here are 5 great promo products that your business or organization should consider marketing with this winter:
Coffee Mugs - Whether it’s coffee, cocoa or hot ...
Are you looking for a fresh way to get your brand out there? Promo products are a great way to get your brand and message into the hands of potential customers. With a huge selection to choose from, your promo items can be as unique as your brand.
CFS recently stocked up on branded pens, and our customers can't get enough of them. With a sleek design and built in stylus, we've had a hard time keeping them in stock, which means ...
At CFS, we know there is no such thing as a ‘small’ event. We understand there are many contributing factors that need to be addressed and every detail is just as important as the last.
To keep you on track and on time – we’ve put together a helpful checklist for your next event:
• Design – do event materials need a new design? Does existing collateral have an old date, or previous sponsor listed and are in need of updates?
• Packaging – ...
Did you know that 81% of recipients read or scan their mail daily.
How do they decide what to read and what to throw away? While direct mail is an effective tool in your marketing campaign, there are some easy ways for your direct mail piece to end up in the recycle bin.
If your direct mail marketing isn't working, you should be asking yourself these 4 questions:
Are you targeting the right audience?
Take a good long look at your mailing list. Are ...
How many of these questions are you actually considering when writing your marketing plan?
• Who is your target audience?
• What are their problems or pain?
• Does the first sentence draw them in further?
• Are you presenting a simple, strong solution?
• What is the one thing you learned from creating this marketing piece?
Here are some quick tips to consider...
Keep it simple and unexpected. Make it concrete, credible and include a story with emotion and always keep them interested in what you have ...
Company and product brochures are a very necessary part of any marketing mix. It's a shame they are also so often found to be designed poorly or worse, not exist. Consider these different approaches when developing your brochure and you will be on your way to an effective tool to help promote your business:
Let your customers sell your products! Create a brochure as a collection of different case studies that talk about your products and services. Include testimonials from existing ...