CFS Blog

Boost your business in 2015 with these 6 tips!

The New Year is here and with it comes hope and a promise of a more successful year. However, it can also bring anxiety, especially when it comes to your business. Now is the perfect time to re-evaluate what you did last year, what worked, what didn't and make changes. Here are a few tips to start your year off right. Do you need a rebrand? Do your business marketing materials look old and outdated? Modernize them! Take a hard look at your ... Read more

Did you get our winter newsletter?

Did you get our winter newsletter?  If not you missed… - Some winter health and safety tips from CFS! - A great recipe from our Marketing Specialist, Tara O’Neil. - Last minute shopping tips for the holidays. - An informative article on natural winter energy boosters. - And much, much more! If you didn't get it, don’t worry. You can download a digital version of the newsletter here. If you would still like a printed version and want to receive upcoming newsletters in the mail, click here to ... Read more

Promote your business using winter promo products from CFS!

Fall has come to a close and winter will be here soon. Now is the perfect opportunity to promote your business or organization using winter promo products from CFS. Why? It increases brand recognition throughout the season. It's a great way to “break the ice” with potential customers and donors. It shows recipients you care, especially during the holiday season.   Here are 5 great promo products that your business or organization should consider marketing with this winter: Coffee Mugs - Whether it’s coffee, cocoa or hot ... Read more

Increase brand awareness with promo products from CFS!

Are you looking for a fresh way to get your brand out there? Promo products are a great way to get your brand and message into the hands of potential customers. With a huge selection to choose from, your promo items can be as unique as your brand. CFS recently stocked up on branded pens, and our customers can't get enough of them. With a sleek design and built in stylus, we've had a hard time keeping them in stock, which means ... Read more

Do you have an Event Support Checklist?

At CFS, we know there is no such thing as a ‘small’ event. We understand there are many contributing factors that need to be addressed and every detail is just as important as the last. To keep you on track and on time – we’ve put together a helpful checklist for your next event: • Design – do event materials need a new design? Does existing collateral have an old date, or previous sponsor listed and are in need of updates? • Packaging – ... Read more

Are you committing these 4 direct mail mistakes?

Did you know that 81% of recipients read or scan their mail daily. How do they decide what to read and what to throw away? While direct mail is an effective tool in your marketing campaign, there are some easy ways for your direct mail piece to end up in the recycle bin. If your direct mail marketing isn't working, you should be asking yourself these 4 questions: Are you targeting the right audience? Take a good long look at your mailing list. Are ... Read more

Tales from a Trade Show Booth!

Recently, CFS participated in the SouthCoast Business Expo at White’s of Westport. Members of CFS got the opportunity to interact with customers and prospects and network with other businesses. It was a successful event. While every trade show is different, there are a few things you should do at every show to be successful. Here are a few quick tips from some of the team at CFS to help you have a successful tradeshow experience! Tim Slattery, CEO When someone walks up to your ... Read more

Marketing your company message with Newsletters!

We have many things we can consider when deciding how to market our company and get our message in front of our clients and prospects, but one of the best ways is with a newsletter.  A simple but effective tool that not only keeps your existing clients informed and entertained but also provides your prospects the opportunity to see who you are and what you do while building credibility. Many businesses seem to avoid newsletters as a marketing tool or as a ... Read more

Do you have a Marketing Checklist?

How many of these questions are you actually considering when writing your marketing plan? • Who is your target audience? • What are their problems or pain? • Does the first sentence draw them in further? • Are you presenting a simple, strong solution? • What is the one thing you learned from creating this marketing piece? Here are some quick tips to consider... Keep it simple and unexpected. Make it concrete, credible and include a story with emotion and always keep them interested in what you have ... Read more

Brochures – Why your company still needs them to be effective.

Company and product brochures are a very necessary part of any marketing mix. It's a shame they are also so often found to be designed poorly or worse, not exist. Consider these different approaches when developing your brochure and you will be on your way to an effective tool to help promote your business: The Customer Let your customers sell your products! Create a brochure as a collection of different case studies that talk about your products and services.  Include testimonials from existing ... Read more
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