CFS Blog

Tips for Creating Effective VDP Direct Mail Campaigns

Have you ever received a direct mail piece with your name on it other than the address line? Did it feel as if the company was speaking directly to you? That’s how variable data printing (VDP) works. Highly effective and targeted campaigns are created to generate a greater interest compared to a generic postcard. Have you ever thought of incorporating VDP into your own direct mail campaigns? If so, check out the tips below: Scrub Your Data – Variable data is seen ... Read more

Meet the Team – Natalie

Meet Natalie, she is one of our Client Solutions Associates and her daily activities include processing and fulfilling client orders, assisting clients with questions, and processing newly received inventory. Let's get to know Natalie a little more! Do you have a favorite moment helping a client? A Holy Cross Family Ministries customer called to place an order for rosary beads because she had given hers away to someone who needed them more. She was also unable to pay the shipping costs due to all ... Read more

Are millennials responding to direct mail?

A millennial myth is that they are too distracted by technology to be interested in direct mail. Marketers assume the only way to connect with them is through social media or any other type of digital marketing. In fact, the engagement rate for direct mail sent to millennials is significantly greater than non-millennials. According to the USPS, 87% of millennials like receiving direct mail; 90% think direct mail advertising is relatable. So what can you do as a marketer to engage with this ... Read more

Meet the Team – Donna

Donna is an important member of Team CFS. She is an expert in many areas of fulfillment, hand assembly projects, quality control, inspecting and packing of client orders.  Want to learn more about Donna? Continue reading! What makes you laugh? My grandchildren. They have the wildest imaginations, and we are always doing things that are fun and goofy. Are you a morning or a night person? I am mostly a morning person, but I do like to have my coffee before I do anything. What are a few ... Read more

Finding the LOVE in Marketing!

I was talking with a business associate recently, and we were discussing how "the way" we market and sell has changed so much. We were sharing our thoughts on how technology has made all of us savvy buyers, and how customers are much more educated and aware than ever before. Gone are the days when just having a good product or service and a demand for it created an opportunity for growth. We talked about how it’s not a bad thing, ... Read more

Meet the Team – Sonia

Meet Sonia - she is one of our talented Client Solutions Associates. She has worked in many different departments and she has enjoyed learning the different processes of fulfillment, printing, and client services. Currently, Sonia makes sure your print and inventory orders are processed with accuracy and getting them where they belong on time. Do you have a favorite moment helping a client? One moment that stands out is when a client was concerned about placing an international order. I offered additional shipping options and made ... Read more

Why Choose Cape Cod

Why we chose Sandwich For the 27 years CFS has been in business, we have seen an increase in our on-Cape clients and partnerships. In an effort to bring our marketing solutions, including online and direct mail marketing, print, signage, fulfillment and event support, to more of the Cape community, we expanded our operations and opened a new office on Cape in Sandwich. When we were deciding on an office, we wanted to feel a sense of “home”, as well as the perfect location. ... Read more

Meet the Team – Laura

Meet Laura. Laura oversees all aspects of our Operations Department including direct mail, print, bindery, assembly, receiving and fulfillment. She trains and mentors team members, and ensures her team is continuously WOW'ing our clients. Let's get to know Laura a little more! What is a random fact a person may not know about you? I love to bake and decorate cakes. What super power would you like to have? I would have to pick flying as a super power. I want to travel more, so with flying I ... Read more

How To Enhance your Social Media – Part 2

No matter which industry you're in, social media is great for your branding efforts, as well as interacting with your prospects and customers. In part one of this blog post (if you haven’t read part one – click here) we went over a few tips you should be taking advantage of when it comes to Facebook and Twitter. This blog post will go over LinkedIn, Google+ and YouTube. LinkedIn • Complete your profile – Completing your LinkedIn profile will increase the chances ... Read more

Meet the Team – Debbie

Meet Debbie, she is an important member of Team CFS. She is an expert in many areas of production - such as working on your complex assembly of packaging projects and programs. Want to get to know Debbie more? Continue reading! What is your favorite season? My favorite season has to be summer - I love doing outdoor activities. What do you love to do on weekends? I love to go to the movies, out to eat, as well as reading. During the summer I love to ... Read more
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