Direct mail is still considered one of the most effective marketing channels even in the digital age. If you plan on doing a direct mail campaign, there is a lot to think about. How do you know if your prospects received your mail? How will you track your inbound leads? Which ways are the most effective when trying to ensure your campaign was a success?
Here are the top ways to track your mail to ensure its success.
• Sample Piece – By ...
Direct mail works, you hear it time and time again. Why? Because it’s true. It’s a great investment because of its ROI (Return on Investment). But as good as it is, there are some creative ways to improve it. Here are a few things you can do to make your postcards stand out.
1. Use Personalization
It is difficult to ignore a postcard when it is personalized to the individual who is receiving it. Adding a person’s name to the postcard is a ...
Meet Tony – he is our Vice President of Business Development and has been working for CFS for 3 years. His daily routine includes working with existing clients to establish and maintain relationships and develop new clients from prospects and different marketing efforts.
If you'd like to learn more about Tony, watch the video below!
If you’d like to connect with Tony on LinkedIn – click here, or you can send him an email at firstname.lastname@example.org.
Read the transcript below:
What advice would you give someone going ...
While some printed materials are thought to be a thing of the past, people are still actively using business cards. Why? They come in handy for many occasions. Not only do they improve the legitimacy of your company, they’re also vital to your brand’s success.
Here are some reasons why you should still be using business cards.
First Impression – Business cards act as a first impression to prospects, and the cleaner, easier to read card will give off a better representation of who ...
Have you ever thought, "Hey! We tried direct mail and it didn't work."
Did this experience leave you asking "Why do some direct mail programs not perform as well as expected?"
According to the Direct Marketing Association (DMA), direct mail can pull in response rates as high as 15% or as low as .03%. With such a large gap, it is easy to see why many companies lost their faith in this very popular marketing practice.
Over the years we've learned how well a ...
Direct mail is a great way to get your name and message out to clients and prospects. With less competition in mailboxes, this is a perfect way to reach out and expand your brand.
To get you started on your next direct mail campaign – we’ve put together a checklist that will help increase your brand’s awareness.
• Set SMART goals for your campaign (Specific, Measurable, Achievable, Realistic and Time-Bound)
• Create a budget and make sure you consider how much each response will ...
And I didn't get a response!
All too often we hear this as a reason for businesses eliminating direct mail in their marketing strategy. There are many things that affect the number of responses received. We’ve come up with a list of the top reasons why postcards may not receive the desired results:
• Mailing only once – If you only send a mailing once, your mail won’t bring the brand awareness you desire. Multiple mailings increases your brand’s credibility and recipients feel more ...
Improve your print management efficiency and lower costs!
Fulfillment comes in an array of shapes and sizes – some are obvious, some are not. Our client had a problem managing their printed materials as well as distribution to branches. Also, multiple vendors were used making it difficult to control costs.
Click the 2 minute video below to see how CFS helped them manage their printed materials and control their spending costs.
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