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How are you tracking your direct mail campaigns?

Direct mail is still considered one of the most effective marketing channels even in the digital age. If you plan on doing a direct mail campaign, there is a lot to think about. How do you know if your prospects received your mail? How will you track your inbound leads? Which ways are the most effective when trying to ensure your campaign was a success? Here are the top ways to track your mail to ensure its success. • Sample Piece – By ... Read more

Creative ways to make your postcard stand out

Direct mail works, you hear it time and time again. Why? Because it’s true. It’s a great investment because of its ROI (Return on Investment). But as good as it is, there are some creative ways to improve it. Here are a few things you can do to make your postcards stand out. 1. Use Personalization It is difficult to ignore a postcard when it is personalized to the individual who is receiving it. Adding a person’s name to the postcard is a ... Read more

Meet The Team – Tony

Meet Tony – he is our Vice President of Business Development and has been working for CFS for 3 years. His daily routine includes working with existing clients to establish and maintain relationships and develop new clients from prospects and different marketing efforts. If you'd like to learn more about Tony, watch the video below! https://www.youtube.com/watch?v=QVGL39Wlso8 If you’d like to connect with Tony on LinkedIn – click here, or you can send him an email at tony@cfsinc.com. Read the transcript below: What advice would you give someone going ... Read more

Why you should still be using business cards

While some printed materials are thought to be a thing of the past, people are still actively using business cards. Why? They come in handy for many occasions. Not only do they improve the legitimacy of your company, they’re also vital to your brand’s success. Here are some reasons why you should still be using business cards. First Impression – Business cards act as a first impression to prospects, and the cleaner, easier to read card will give off a better representation of who ... Read more

Trade show season is almost here…

Are you ready? Trade shows are a great place to meet with hundreds, if not thousands of motivated and potential customers. They are also a great way to stay connected with your current clients as well.  While they require a lot of planning, the results from trade shows can be rewarding – such as increased brand awareness, or the number of leads received. Here are 5 B’s to consider when preparing for trade show season: • Be Prepared – Make sure you have enough well-designed marketing ... Read more

Can Direct Mail Really Work for Me?

Have you ever thought, "Hey! We tried direct mail and it didn't work." Did this experience leave you asking "Why do some direct mail programs not perform as well as expected?" According to the Direct Marketing Association (DMA), direct mail can pull in response rates as high as 15% or as low as .03%. With such a large gap, it is easy to see why many companies lost their faith in this very popular marketing practice. Over the years we've learned how well a ... Read more

Marketing Tips for 2017

The New Year is approaching… a lot faster than we expected. Have you started thinking about how to market to your prospects in 2017? We’ve come up with a few marketing tips that will help you start the New Year on the right foot. 1) Social Media – Are you unsure of what to post on your company social media pages? Focus on industry updates such as a blog post from your website, or use personal posts such as events happening in ... Read more

Do you have a Direct Mail Checklist?

Direct mail is a great way to get your name and message out to clients and prospects. With less competition in mailboxes, this is a perfect way to reach out and expand your brand. To get you started on your next direct mail campaign – we’ve put together a checklist that will help increase your brand’s awareness. • Set SMART goals for your campaign (Specific, Measurable, Achievable, Realistic and Time-Bound) • Create a budget and make sure you consider how much each response will ... Read more

I sent out a postcard…

And I didn't get a response! All too often we hear this as a reason for businesses eliminating direct mail in their marketing strategy. There are many things that affect the number of responses received. We’ve come up with a list of the top reasons why postcards may not receive the desired results: • Mailing only once – If you only send a mailing once, your mail won’t bring the brand awareness you desire. Multiple mailings increases your brand’s credibility and recipients feel more ... Read more

Where do you store your printed materials?

Improve your print management efficiency and lower costs! Fulfillment comes in an array of shapes and sizes – some are obvious, some are not.  Our client had a problem managing their printed materials as well as distribution to branches. Also, multiple vendors were used making it difficult to control costs. Click the 2 minute video below to see how CFS helped them manage their printed materials and control their spending costs. https://youtu.be/2E1fCtFu7rs Did you miss our fifth video? Read more
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