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Our Clients Want Things Now!

Our clients want things now, deal with it! Have you noticed lately that your clients need information or services faster and your chance to provide for those needs has a smaller window of opportunity? Well tough, deal with it. We have become a culture that wants what we want when we want it and we don’t want to wait.  Our ability to receive and send information through a multitude of information technologies is overwhelming. If our clients want an answer, they don’t ... Read more

CFS Inc. is moving our Cape office to Hyannis, MA

[FOR IMMEDIATE RELEASE]  CFS Inc. is moving our Cape office to Hyannis, MA Hyannis, MA / Norton, MA – June 6, 2018 – CFS, Inc., a growing marketing services company providing “Client Focused Solutions” to both non-profit organizations and businesses, is proud to announce their new workspace in Hyannis, MA. Tim Slattery, CEO of CFS, expressed enthusiasm about the move to Hyannis; “As we continue to expand our presence on Cape, Hyannis gives our clients a more centralized location to meet, develop projects and programs more efficiently. ... Read more

Finding the Right Digital Balance

Digital technology has, and will, continue to cause all of us to shift the way we receive, process and send information to each other.  Remember when computers were all the rage and getting one in your office or your home was a pretty big deal? Remember how, back before computers were so common, we all complained about the amount of direct mail we got? Funny how over a relatively short period of time, things have changed so much. Now we hardly notice ... Read more

CFS Promotes Tony Pires to Director of Operations

[FOR IMMEDIATE RELEASE] CFS Promotes Tony Pires to Director of Operations Norton, MA – April 10th - CFS, Inc., a growing marketing support provider focused on providing “Client Focused Solutions”, is proud to announce the promotion of Tony Pires to Director of Operations. “Tony has been a huge part of our success and we were thrilled to promote him to this important position. He has done a great job helping CFS evolve, and we look forward to seeing what he can do in this ... Read more

Marketing is Communication and Connection.

We live in a world that moves fast. Our days are filled with a lot of information and situations that require our attention on an almost constant basis. With all of this going on, you should be thinking about your customers trying to manage their time. How can you keep them aware of the products and services you offer? To do this you should be communicating with them on a regular basis. When done effectively, you can make a connection between ... Read more

Factors to consider when creating your company’s brochure

Long Live the Brochure! Even though we are constantly hearing “Print is Dead”, many companies still use brochures to promote their business despite the popularity of digital marketing. Why? Although most people get their information from a company’s website, most customers still like to have something physical. Here are some factors to consider when creating your company’s brochure. How does it differentiate you from your competitors? If you put your brochure side by side with your competition, does it stand out? A well-designed brochure ... Read more

Meet the Team – Paul

Meet Paul one of our production leads. Paul leads our print production department, overseeing the printing of client orders such as direct mail and marketing collateral. He also leads the bindery and direct mail departments. Let's get to know Paul! Do you have a favorite moment at CFS? After 17 years it’s hard to pick just one. But my favorite moments are when I’m challenged and do whatever I have to do to make the client happy. What do you love to do on ... Read more

CFS Welcomes Sid Davidson as Vice President of Business Development

[FOR IMMEDIATE RELEASE]  CFS Welcomes Sid Davidson as Vice President of Business Development  Sandwich, MA / Norton, MA – October 4, 2017 – CFS is excited to announce that Sid Davidson has joined CFS, Inc. of Norton and Sandwich, MA as Vice President of Business Development. Sid will be responsible for creating new relationships with local and regional businesses, working with the corporate marketing team to develop campaign support materials, and providing insight and value to executive management to shape the future of our ... Read more

Tips for Creating Effective VDP Direct Mail Campaigns

Have you ever received a direct mail piece with your name on it other than the address line? Did it feel as if the company was speaking directly to you? That’s how variable data printing (VDP) works. Highly effective and targeted campaigns are created to generate a greater interest compared to a generic postcard. Have you ever thought of incorporating VDP into your own direct mail campaigns? If so, check out the tips below: Scrub Your Data – Variable data is seen ... Read more

Are millennials responding to direct mail?

A millennial myth is that they are too distracted by technology to be interested in direct mail. Marketers assume the only way to connect with them is through social media or any other type of digital marketing. In fact, the engagement rate for direct mail sent to millennials is significantly greater than non-millennials. According to the USPS, 87% of millennials like receiving direct mail; 90% think direct mail advertising is relatable. So what can you do as a marketer to engage with this ... Read more
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