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Tips for Creating Effective VDP Direct Mail Campaigns

Have you ever received a direct mail piece with your name on it other than the address line? Did it feel as if the company was speaking directly to you? That’s how variable data printing (VDP) works. Highly effective and targeted campaigns are created to generate a greater interest compared to a generic postcard. Have you ever thought of incorporating VDP into your own direct mail campaigns? If so, check out the tips below: Scrub Your Data – Variable data is seen ... Read more

Are millennials responding to direct mail?

A millennial myth is that they are too distracted by technology to be interested in direct mail. Marketers assume the only way to connect with them is through social media or any other type of digital marketing. In fact, the engagement rate for direct mail sent to millennials is significantly greater than non-millennials. According to the USPS, 87% of millennials like receiving direct mail; 90% think direct mail advertising is relatable. So what can you do as a marketer to engage with this ... Read more

Meet the Team – Sonia

Meet Sonia - she is one of our talented Client Solutions Associates. She has worked in many different departments and she has enjoyed learning the different processes of fulfillment, printing, and client services. Currently, Sonia makes sure your print and inventory orders are processed with accuracy and getting them where they belong on time. Do you have a favorite moment helping a client? One moment that stands out is when a client was concerned about placing an international order. I offered additional shipping options and made ... Read more

Why Choose Cape Cod

Why we chose Sandwich For the 27 years CFS has been in business, we have seen an increase in our on-Cape clients and partnerships. In an effort to bring our marketing solutions, including online and direct mail marketing, print, signage, fulfillment and event support, to more of the Cape community, we expanded our operations and opened a new office on Cape in Sandwich. When we were deciding on an office, we wanted to feel a sense of “home”, as well as the perfect location. ... Read more

How are you tracking your direct mail campaigns?

Direct mail is still considered one of the most effective marketing channels even in the digital age. If you plan on doing a direct mail campaign, there is a lot to think about. How do you know if your prospects received your mail? How will you track your inbound leads? Which ways are the most effective when trying to ensure your campaign was a success? Here are the top ways to track your mail to ensure its success. • Sample Piece – By ... Read more

Creative ways to make your postcard stand out

Direct mail works, you hear it time and time again. Why? Because it’s true. It’s a great investment because of its ROI (Return on Investment). But as good as it is, there are some creative ways to improve it. Here are a few things you can do to make your postcards stand out. 1. Use Personalization It is difficult to ignore a postcard when it is personalized to the individual who is receiving it. Adding a person’s name to the postcard is a ... Read more

Meet The Team – Tony

Meet Tony – he is our Vice President of Business Development and has been working for CFS for 3 years. His daily routine includes working with existing clients to establish and maintain relationships and develop new clients from prospects and different marketing efforts. If you'd like to learn more about Tony, watch the video below! https://www.youtube.com/watch?v=QVGL39Wlso8 If you’d like to connect with Tony on LinkedIn – click here, or you can send him an email at tony@cfsinc.com. Read the transcript below: What advice would you give someone going ... Read more

Why you should still be using business cards

While some printed materials are thought to be a thing of the past, people are still actively using business cards. Why? They come in handy for many occasions. Not only do they improve the legitimacy of your company, they’re also vital to your brand’s success. Here are some reasons why you should still be using business cards. First Impression – Business cards act as a first impression to prospects, and the cleaner, easier to read card will give off a better representation of who ... Read more

Trade show season is almost here…

Are you ready? Trade shows are a great place to meet with hundreds, if not thousands of motivated and potential customers. They are also a great way to stay connected with your current clients as well.  While they require a lot of planning, the results from trade shows can be rewarding – such as increased brand awareness, or the number of leads received. Here are 5 B’s to consider when preparing for trade show season: • Be Prepared – Make sure you have enough well-designed marketing ... Read more

Can Direct Mail Really Work for Me?

Have you ever thought, "Hey! We tried direct mail and it didn't work." Did this experience leave you asking "Why do some direct mail programs not perform as well as expected?" According to the Direct Marketing Association (DMA), direct mail can pull in response rates as high as 15% or as low as .03%. With such a large gap, it is easy to see why many companies lost their faith in this very popular marketing practice. Over the years we've learned how well a ... Read more
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