Print Collateral

Why you should still be using business cards

While some printed materials are thought to be a thing of the past, people are still actively using business cards. Why? They come in handy for many occasions. Not only do they improve the legitimacy of your company, they’re also vital to your brand’s success. Here are some reasons why you should still be using business cards. First Impression – Business cards act as a first impression to prospects, and the cleaner, easier to read card will give off a better representation of who ... Read more

Trade show season is almost here…

Are you ready? Trade shows are a great place to meet with hundreds, if not thousands of motivated and potential customers. They are also a great way to stay connected with your current clients as well.  While they require a lot of planning, the results from trade shows can be rewarding – such as increased brand awareness, or the number of leads received. Here are 5 B’s to consider when preparing for trade show season: • Be Prepared – Make sure you have enough well-designed marketing ... Read more

5 Items to Include in your Print Marketing Strategy!

Although so much content has gone online, there will always be a place for printed materials as part of your overall marketing strategy. There are so many possible marketing items that it can be challenging to know which ones to include. Start with these five, and you’ll be well on your way to having a well-rounded print marketing strategy. Business Cards: They’ve served as tried-and-true marketing tools for ages, yet are definitely still in style. When you carry business cards with you, you’re ready to ... Read more

Beyond proofing, our clients call it the “White-Glove” treatment.

When you think of “White-Glove” service, what thoughts come to mind? The Merriam-Webster dictionary defines “white-glove” service as marked by special care or attention: meticulous. Some connotations that come to mind for me are: enhanced, caring, detailed and exemplary. I want to share a couple of experiences with you that demonstrate the kind of service our clients have come to expect from CFS. A client recently told us that she really appreciated the “white glove” treatment she received from CFS on a ... Read more

Would a mountain climber buy the cheapest rope?

Absolutely not – a mountain climber could die if the rope does not hold up. Climbing a mountain takes planning and careful preparation; it is not something you do spontaneously. There are many different types of rope for climbing – some show wear and tear or other types of damage. Some will sustain the weight of a falling climber – to save their life. Other types of rope are used as guides or for pulling up gear. Determining what the climber needs ... Read more

Creating a Killer Business Card

Business cards are a dime a dozen. Actually, you can probably get them made for less than that, but should you? Because so many people have business cards from dozens, if not hundreds, of contacts, it is essential that you create one for yourself that stands out from the rest. Not sure where to start? Here are some tips on how to create a killer business card that stands out! What must your business card contain? Name Company Logo Company Address Preferred Phone Number Preferred Email Address Website Address   What ... Read more