Have you ever received a direct mail piece with your name on it other than the address line? Did it feel as if the company was speaking directly to you? That’s how variable data printing (VDP) works. Highly effective and targeted campaigns are created to generate a greater interest compared to a generic postcard. Have you ever thought of incorporating VDP into your own direct mail campaigns? If so, check out the tips below:
Scrub Your Data – Variable data is seen ...
While some printed materials are thought to be a thing of the past, people are still actively using business cards. Why? They come in handy for many occasions. Not only do they improve the legitimacy of your company, they’re also vital to your brand’s success.
Here are some reasons why you should still be using business cards.
First Impression – Business cards act as a first impression to prospects, and the cleaner, easier to read card will give off a better representation of who ...
When you think of “White-Glove” service, what thoughts come to mind? The Merriam-Webster dictionary defines “white-glove” service as "marked by special care or attention: meticulous". Some connotations that come to mind for me are: enhanced, caring, detailed and exemplary. I want to share a couple of experiences that demonstrate the kind of service our clients have come to expect from CFS.
A client recently told us that she really appreciated the “white glove” treatment she received from CFS on a complex direct ...
Absolutely not – a mountain climber could die if the rope does not hold up. Climbing a mountain takes planning and careful preparation; it is not something you do spontaneously.
There are many different types of rope for climbing – some show wear and tear or other types of damage. Some will sustain the weight of a falling climber – to save their life. Other types of rope are used as guides or for pulling up gear. Determining what the climber needs ...
Business cards are a dime a dozen. Actually, you can probably get them made for less than that, but should you? Because so many people have business cards from dozens, if not hundreds, of contacts, it is essential that you create one for yourself that stands out from the rest. Not sure where to start? Here are some tips on how to create a killer business card that stands out!
What must your business card contain?
Preferred Phone Number
Preferred Email Address