Mobile Marketing

How to market your brand in 2016

As the year comes to a close, now is the perfect time to reflect on how you are marketing your brand. Look closely at your marketing strategies over the past year and consider what is and is not working. Both the hits and the misses can be improved in 2016. With the New Year comes a new attitude, so being open to new ways of marketing your brand can freshen and revitalize your brand’s message. Ask yourself – are we taking ... Read more

Mail Drives Mobile Engagement

A couple of years ago, I had a friend tell me those “funny square bar codes” popping up were a fad and would quickly disappear. She was referring to QR codes, and they are not only sticking around, but becoming more prominent as mobile phone use continues to increase. QR codes, GURLs, and PURLs could be considered the lynch pins holding multi-channel marketing together. Therefore, as marketers, we are always thinking about how we can incorporate mobile technology into our campaigns. Simply ... Read more