Long Live the Brochure!
Even though we are constantly hearing “Print is Dead”, many companies still use brochures to promote their business despite the popularity of digital marketing. Why? Although most people get their information from a company’s website, most customers still like to have something physical.
Here are some factors to consider when creating your company’s brochure.
How does it differentiate you from your competitors? If you put your brochure side by side with your competition, does it stand out? A well-designed brochure ...
Email Marketing is a great way to connect with customers and prospects and should be an important part of your marketing strategy. But what makes your email stand out among all the other emails that inundate reader’s inboxes daily? Here are a few things to consider before starting your next email campaign. Don’t let your next email get immediately deleted or even worse… marked as SPAM!
Know your goal – Are you looking for more revenue from your current clients or looking ...
Meet Bonnie - as one of our Client Solutions Executives, she partners with our clients to complete day to day fulfillment requests and projects. She provides direction to internal staff so that client expectations are not only met, but exceeded.
What inspired you to do what you do?
I have been in the clients position and understand their needs, wants and frustrations. I felt I could be more of an asset helping to make sure our clients are successful. I take pride in ...
Meet Edna. Her main focus is in the billing department, but she also helps take care of account payables, accounts receivables, payroll, and human resources support as well.
What inspired you to do what you do?
A love of learning. I started out years ago as a receptionist and one of the employees had a long-term medical issue and I volunteered to do her accounting job. I haven’t stopped since.
What is a random fact a person may not know about you?
I love to cook, ...
Meet Paul one of our production leads. Paul leads our print production department, overseeing the printing of client orders such as direct mail and marketing collateral. He also leads the bindery and direct mail departments.
Let's get to know Paul!
Do you have a favorite moment at CFS?
After 17 years it’s hard to pick just one. But my favorite moments are when I’m challenged and do whatever I have to do to make the client happy.
What do you love to do on ...
Meet Rick, our Client Solutions Technical Specialist. He handles data processing and variable printing projects for the Client Services department. Also, as a member of the Tech Team, he assists and advises on technical projects and planning for CFS.
Do you have a favorite moment helping a client?
I had a prominent role in the implementation of our new variable printing solution FlexPro which offers enhanced flexibility to many of our clients.
What do you love to do on weekends?
Workout my debit card.
What super power ...
[FOR IMMEDIATE RELEASE]
CFS Welcomes Sid Davidson as Vice President of Business Development
Sandwich, MA / Norton, MA – October 4, 2017 – CFS is excited to announce that Sid Davidson has joined CFS, Inc. of Norton and Sandwich, MA as Vice President of Business Development. Sid will be responsible for creating new relationships with local and regional businesses, working with the corporate marketing team to develop campaign support materials, and providing insight and value to executive management to shape the future of our ...
Our team members are the most important asset at CFS, and without them, we wouldn’t be where we are today. No matter who you are, stress eventually builds up and there needs to be a way for it to be released. This is why at least every quarter we make a point to host a team event or fun activity. Whether it’s a cornhole tournament, or a birthday celebration – we want all of our team members to have fun and ...
Have you ever received a direct mail piece with your name on it other than the address line? Did it feel as if the company was speaking directly to you? That’s how variable data printing (VDP) works. Highly effective and targeted campaigns are created to generate a greater interest compared to a generic postcard. Have you ever thought of incorporating VDP into your own direct mail campaigns? If so, check out the tips below:
Scrub Your Data – Variable data is seen ...
A millennial myth is that they are too distracted by technology to be interested in direct mail. Marketers assume the only way to connect with them is through social media or any other type of digital marketing. In fact, the engagement rate for direct mail sent to millennials is significantly greater than non-millennials.
According to the USPS, 87% of millennials like receiving direct mail; 90% think direct mail advertising is relatable.
So what can you do as a marketer to engage with this ...