Marketing

How To Enhance your Social Media – Part 2

No matter which industry you're in, social media is great for your branding efforts, as well as interacting with your prospects and customers. In part one of this blog post (if you haven’t read part one – click here) we went over a few tips you should be taking advantage of when it comes to Facebook and Twitter. This blog post will go over LinkedIn, Google+ and YouTube. LinkedIn • Complete your profile – Completing your LinkedIn profile will increase the chances ... Read more

Advantages of Outsourcing your Fulfillment

If you are a growing company attempting to ship your own orders, but are limited by warehouse space or manpower, there is a perfect solution. Outsourcing fulfillment will not only make getting products to your clients more efficient, but it will free your time to focus on reaching your target audience and generating additional sales. Here are the top reasons for outsourcing your fulfillment: • Warehouse Space – One of the biggest challenges associated with a growing business is having enough space to ... Read more

Meet the Team – Marlon

Meet our Creative Director - Marlon. His daily activities include creating corporate branding and marketing materials for a variety of clients and CFS, as well as collaborating with customers, and strategic partners. He is also on the marketing team and assists in corporate social media posting and executing email marketing campaigns. Let's get to know Marlon! What advice would you give someone going into your field? Never stop learning, whether it’s the newest design trend or the latest version of Adobe Photoshop. Design is a never-ending ... Read more

Should we include humor in our marketing efforts?

What's so funny about marketing? I heard a story about a restaurant owner who liked to run the drive up window on Saturdays. He would laugh and joke with customers and sometimes tease them. He enjoyed the laughter and fun the customers seem to get from it and many seemed to come back just to go through the drive up. But he did notice about 10% of customers would complain about it. They would tell him that they just wanted their food and ... Read more

How are you tracking your direct mail campaigns?

Direct mail is still considered one of the most effective marketing channels even in the digital age. If you plan on doing a direct mail campaign, there is a lot to think about. How do you know if your prospects received your mail? How will you track your inbound leads? Which ways are the most effective when trying to ensure your campaign was a success? Here are the top ways to track your mail to ensure its success. • Sample Piece – By ... Read more

Do you have a Fundraising Checklist?

Looking to improve your fundraising? We know that fundraising can be difficult and that there are many contributing factors when it comes to promoting your cause or charity. To assist you, we put together a checklist for your fundraising efforts. • Donation Forms – Your donation form should be no longer than one page, and really simple to fill out. Include a space where donors have the option to donate in honor of someone. • Event Planning – First, set goals for your organization and event. ... Read more

How to Enhance Your Social Media – Part 1

With social media on the rise, you want to make sure you’re taking full advantage of the opportunities available for your business. Social media is great for updating your followers on current events going on in your company, as well as sharing your knowledge of the industry. We’re going to start with two of the most popular social media networks available – Facebook and Twitter. Check out some of these tips your business should be taking advantage of. Facebook • Boost Important Posts – ... Read more

Meet the Team – Cathleen

Meet Cathleen – she is our Marketing Coordinator. She has been working at CFS for almost two years, and she is responsible for all marketing projects such as: developing and implementing marketing campaigns, tracking data, planning for meetings and trade shows, and maintaining CRM and multiple databases. She is also involved in corporate social media posting, and assisting with executing email campaigns. Would you like to get to know Cathleen a little more? Continue reading! What advice would you give someone going into ... Read more

The Ultimate Event Support Super Hero Team

What is an ultimate event support super hero team? Consider them your own version of the Avengers, of sorts. They are that group of employees that you turn to when planning and participating in trade shows, conferences and organized events. They are there to promote your business, provide support, sell your product and enlighten your audience on the benefits of using you. Each of these team members plays a fundamental role in your event success. Let’s meet your event super team: The Planner registers ... Read more

Meet the Team – Kelly

Meet Kelly – she is our Vice President of Strategic Initiatives. She is an accomplished leader with a background in fulfillment and project management. Kelly is the creator of CFSprocess+, our innovative client focused business mapping methodology. Want to get to know Kelly a little better? Keep reading! How long have you been with CFS? I started in a part time capacity 15 years ago this month (April). It really seems like “just yesterday”, but when I started my son was in kindergarten and now ... Read more
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