Marketing

Meet the Team – Rick

Meet Rick, our Client Solutions Technical Specialist. He handles data processing and variable printing projects for the Client Services department. Also, as a member of the Tech Team, he assists and advises on technical projects and planning for CFS. Do you have a favorite moment helping a client?  I had a prominent role in the implementation of our new variable printing solution FlexPro which offers enhanced flexibility to many of our clients. What do you love to do on weekends? Workout my debit card. What super power ... Read more

CFS Welcomes Sid Davidson as Vice President of Business Development

[FOR IMMEDIATE RELEASE]  CFS Welcomes Sid Davidson as Vice President of Business Development  Sandwich, MA / Norton, MA – October 4, 2017 – CFS is excited to announce that Sid Davidson has joined CFS, Inc. of Norton and Sandwich, MA as Vice President of Business Development. Sid will be responsible for creating new relationships with local and regional businesses, working with the corporate marketing team to develop campaign support materials, and providing insight and value to executive management to shape the future of our ... Read more

How activities can boost employee morale

Our team members are the most important asset at CFS, and without them, we wouldn’t be where we are today. No matter who you are, stress eventually builds up and there needs to be a way for it to be released. This is why at least every quarter we make a point to host a team event or fun activity. Whether it’s a cornhole tournament, or a birthday celebration – we want all of our team members to have fun and ... Read more

Tips for Creating Effective VDP Direct Mail Campaigns

Have you ever received a direct mail piece with your name on it other than the address line? Did it feel as if the company was speaking directly to you? That’s how variable data printing (VDP) works. Highly effective and targeted campaigns are created to generate a greater interest compared to a generic postcard. Have you ever thought of incorporating VDP into your own direct mail campaigns? If so, check out the tips below: Scrub Your Data – Variable data is seen ... Read more

Are millennials responding to direct mail?

A millennial myth is that they are too distracted by technology to be interested in direct mail. Marketers assume the only way to connect with them is through social media or any other type of digital marketing. In fact, the engagement rate for direct mail sent to millennials is significantly greater than non-millennials. According to the USPS, 87% of millennials like receiving direct mail; 90% think direct mail advertising is relatable. So what can you do as a marketer to engage with this ... Read more

Finding the LOVE in Marketing!

I was talking with a business associate recently, and we were discussing how "the way" we market and sell has changed so much. We were sharing our thoughts on how technology has made all of us savvy buyers, and how customers are much more educated and aware than ever before. Gone are the days when just having a good product or service and a demand for it created an opportunity for growth. We talked about how it’s not a bad thing, ... Read more

Meet the Team – Sonia

Meet Sonia - she is one of our talented Client Solutions Associates. She has worked in many different departments and she has enjoyed learning the different processes of fulfillment, printing, and client services. Currently, Sonia makes sure your print and inventory orders are processed with accuracy and getting them where they belong on time. Do you have a favorite moment helping a client? One moment that stands out is when a client was concerned about placing an international order. I offered additional shipping options and made ... Read more

Why Choose Cape Cod

Why we chose Sandwich For the 27 years CFS has been in business, we have seen an increase in our on-Cape clients and partnerships. In an effort to bring our marketing solutions, including online and direct mail marketing, print, signage, fulfillment and event support, to more of the Cape community, we expanded our operations and opened a new office on Cape in Sandwich. When we were deciding on an office, we wanted to feel a sense of “home”, as well as the perfect location. ... Read more

How To Enhance your Social Media – Part 2

No matter which industry you're in, social media is great for your branding efforts, as well as interacting with your prospects and customers. In part one of this blog post (if you haven’t read part one – click here) we went over a few tips you should be taking advantage of when it comes to Facebook and Twitter. This blog post will go over LinkedIn, Google+ and YouTube. LinkedIn • Complete your profile – Completing your LinkedIn profile will increase the chances ... Read more

Advantages of Outsourcing your Fulfillment

If you are a growing company attempting to ship your own orders, but are limited by warehouse space or manpower, there is a perfect solution. Outsourcing fulfillment will not only make getting products to your clients more efficient, but it will free your time to focus on reaching your target audience and generating additional sales. Here are the top reasons for outsourcing your fulfillment: • Warehouse Space – One of the biggest challenges associated with a growing business is having enough space to ... Read more
Page 1 of 812345...Last »