Direct Mail

CFS Announces the Launch of MailTracker

[FOR IMMEDIATE RELEASE] CFS Announces the Launch of MailTracker Norton, MA – May 23rd – CFS, Inc., a growing marketing services company providing “Client Focused Solutions” to both non-profit organizations and businesses, is excited to announce the launch of MailTracker, a free service to all CFS produced direct mail campaigns that will track your mail through the USPS mail stream to delivery.   “One of the main questions we hear in regard to direct mail is, how do I know when my mailing has been delivered?” according ... Read more

Finding the Right Digital Balance

Digital technology has, and will, continue to cause all of us to shift the way we receive, process and send information to each other.  Remember when computers were all the rage and getting one in your office or your home was a pretty big deal? Remember how, back before computers were so common, we all complained about the amount of direct mail we got? Funny how over a relatively short period of time, things have changed so much. Now we hardly notice ... Read more

CFS Promotes Tony Pires to Director of Operations

[FOR IMMEDIATE RELEASE] CFS Promotes Tony Pires to Director of Operations Norton, MA – April 10th - CFS, Inc., a growing marketing support provider focused on providing “Client Focused Solutions”, is proud to announce the promotion of Tony Pires to Director of Operations. “Tony has been a huge part of our success and we were thrilled to promote him to this important position. He has done a great job helping CFS evolve, and we look forward to seeing what he can do in this ... Read more

Marketing is Communication and Connection.

We live in a world that moves fast. Our days are filled with a lot of information and situations that require our attention on an almost constant basis. With all of this going on, you should be thinking about your customers trying to manage their time. How can you keep them aware of the products and services you offer? To do this you should be communicating with them on a regular basis. When done effectively, you can make a connection between ... Read more

Meet the Team – Edna

Meet Edna. Her main focus is in the billing department, but she also helps take care of account payables, accounts receivables, payroll, and human resources support as well. What inspired you to do what you do? A love of learning. I started out years ago as a receptionist and one of the employees had a long-term medical issue and I volunteered to do her accounting job. I haven’t stopped since. What is a random fact a person may not know about you? I love to cook, ... Read more

CFS Welcomes Sid Davidson as Vice President of Business Development

[FOR IMMEDIATE RELEASE]  CFS Welcomes Sid Davidson as Vice President of Business Development  Sandwich, MA / Norton, MA – October 4, 2017 – CFS is excited to announce that Sid Davidson has joined CFS, Inc. of Norton and Sandwich, MA as Vice President of Business Development. Sid will be responsible for creating new relationships with local and regional businesses, working with the corporate marketing team to develop campaign support materials, and providing insight and value to executive management to shape the future of our ... Read more

Tips for Creating Effective VDP Direct Mail Campaigns

Have you ever received a direct mail piece with your name on it other than the address line? Did it feel as if the company was speaking directly to you? That’s how variable data printing (VDP) works. Highly effective and targeted campaigns are created to generate a greater interest compared to a generic postcard. Have you ever thought of incorporating VDP into your own direct mail campaigns? If so, check out the tips below: Scrub Your Data – Variable data is seen ... Read more

Are millennials responding to direct mail?

A millennial myth is that they are too distracted by technology to be interested in direct mail. Marketers assume the only way to connect with them is through social media or any other type of digital marketing. In fact, the engagement rate for direct mail sent to millennials is significantly greater than non-millennials. According to the USPS, 87% of millennials like receiving direct mail; 90% think direct mail advertising is relatable. So what can you do as a marketer to engage with this ... Read more

Why Choose Cape Cod

Why we chose Sandwich For the 27 years CFS has been in business, we have seen an increase in our on-Cape clients and partnerships. In an effort to bring our marketing solutions, including online and direct mail marketing, print, signage, fulfillment and event support, to more of the Cape community, we expanded our operations and opened a new office on Cape in Sandwich. When we were deciding on an office, we wanted to feel a sense of “home”, as well as the perfect location. ... Read more

How are you tracking your direct mail campaigns?

Direct mail is still considered one of the most effective marketing channels even in the digital age. If you plan on doing a direct mail campaign, there is a lot to think about. How do you know if your prospects received your mail? How will you track your inbound leads? Which ways are the most effective when trying to ensure your campaign was a success? Here are the top ways to track your mail to ensure its success. • Sample Piece – By ... Read more
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