Have you ever received a direct mail piece with your name on it other than the address line? Did it feel as if the company was speaking directly to you? That’s how variable data printing (VDP) works. Highly effective and targeted campaigns are created to generate a greater interest compared to a generic postcard. Have you ever thought of incorporating VDP into your own direct mail campaigns? If so, check out the tips below:
Scrub Your Data – Variable data is seen ...
A millennial myth is that they are too distracted by technology to be interested in direct mail. Marketers assume the only way to connect with them is through social media or any other type of digital marketing. In fact, the engagement rate for direct mail sent to millennials is significantly greater than non-millennials.
According to the USPS, 87% of millennials like receiving direct mail; 90% think direct mail advertising is relatable.
So what can you do as a marketer to engage with this ...
Why we chose Sandwich
For the 27 years CFS has been in business, we have seen an increase in our on-Cape clients and partnerships. In an effort to bring our marketing solutions, including online and direct mail marketing, print, signage, fulfillment and event support, to more of the Cape community, we expanded our operations and opened a new office on Cape in Sandwich.
When we were deciding on an office, we wanted to feel a sense of “home”, as well as the perfect location. ...
Direct mail is still considered one of the most effective marketing channels even in the digital age. If you plan on doing a direct mail campaign, there is a lot to think about. How do you know if your prospects received your mail? How will you track your inbound leads? Which ways are the most effective when trying to ensure your campaign was a success?
Here are the top ways to track your mail to ensure its success.
• Sample Piece – By ...
Direct mail works, you hear it time and time again. Why? Because it’s true. It’s a great investment because of its ROI (Return on Investment). But as good as it is, there are some creative ways to improve it. Here are a few things you can do to make your postcards stand out.
1. Use Personalization
It is difficult to ignore a postcard when it is personalized to the individual who is receiving it. Adding a person’s name to the postcard is a ...
[FOR IMMEDIATE RELEASE]
CFS Increases Marketing Support Services with Cape Cod Expansion
Sandwich, MA / Norton, MA – March 1, 2017 – CFS, Inc., a growing marketing support provider focused on providing “Client Focused Solutions”, is proud to announce the opening of their new office in Sandwich, MA. The new location is due to overwhelming client demand.
Tim Slattery, CEO of CFS, expressed enthusiasm about the new Cape Cod location; “CFS has been in business for over 27 years and we’ve seen an increase in ...
Have you ever thought, "Hey! We tried direct mail and it didn't work."
Did this experience leave you asking "Why do some direct mail programs not perform as well as expected?"
According to the Direct Marketing Association (DMA), direct mail can pull in response rates as high as 15% or as low as .03%. With such a large gap, it is easy to see why many companies lost their faith in this very popular marketing practice.
Over the years we've learned how well a ...
Direct mail is a great way to get your name and message out to clients and prospects. With less competition in mailboxes, this is a perfect way to reach out and expand your brand.
To get you started on your next direct mail campaign – we’ve put together a checklist that will help increase your brand’s awareness.
• Set SMART goals for your campaign (Specific, Measurable, Achievable, Realistic and Time-Bound)
• Create a budget and make sure you consider how much each response will ...
And I didn't get a response!
All too often we hear this as a reason for businesses eliminating direct mail in their marketing strategy. There are many things that affect the number of responses received. We’ve come up with a list of the top reasons why postcards may not receive the desired results:
• Mailing only once – If you only send a mailing once, your mail won’t bring the brand awareness you desire. Multiple mailings increases your brand’s credibility and recipients feel more ...