Direct Mail

Meet the Team – Edna

Meet Edna. Her main focus is in the billing department, but she also helps take care of account payables, accounts receivables, payroll, and human resources support as well. What inspired you to do what you do? A love of learning. I started out years ago as a receptionist and one of the employees had a long-term medical issue and I volunteered to do her accounting job. I haven’t stopped since. What is a random fact a person may not know about you? I love to cook, ... Read more

CFS Welcomes Sid Davidson as Vice President of Business Development

[FOR IMMEDIATE RELEASE]  CFS Welcomes Sid Davidson as Vice President of Business Development  Sandwich, MA / Norton, MA – October 4, 2017 – CFS is excited to announce that Sid Davidson has joined CFS, Inc. of Norton and Sandwich, MA as Vice President of Business Development. Sid will be responsible for creating new relationships with local and regional businesses, working with the corporate marketing team to develop campaign support materials, and providing insight and value to executive management to shape the future of our ... Read more

Tips for Creating Effective VDP Direct Mail Campaigns

Have you ever received a direct mail piece with your name on it other than the address line? Did it feel as if the company was speaking directly to you? That’s how variable data printing (VDP) works. Highly effective and targeted campaigns are created to generate a greater interest compared to a generic postcard. Have you ever thought of incorporating VDP into your own direct mail campaigns? If so, check out the tips below: Scrub Your Data – Variable data is seen ... Read more

Are millennials responding to direct mail?

A millennial myth is that they are too distracted by technology to be interested in direct mail. Marketers assume the only way to connect with them is through social media or any other type of digital marketing. In fact, the engagement rate for direct mail sent to millennials is significantly greater than non-millennials. According to the USPS, 87% of millennials like receiving direct mail; 90% think direct mail advertising is relatable. So what can you do as a marketer to engage with this ... Read more

Why Choose Cape Cod

Why we chose Sandwich For the 27 years CFS has been in business, we have seen an increase in our on-Cape clients and partnerships. In an effort to bring our marketing solutions, including online and direct mail marketing, print, signage, fulfillment and event support, to more of the Cape community, we expanded our operations and opened a new office on Cape in Sandwich. When we were deciding on an office, we wanted to feel a sense of “home”, as well as the perfect location. ... Read more

How are you tracking your direct mail campaigns?

Direct mail is still considered one of the most effective marketing channels even in the digital age. If you plan on doing a direct mail campaign, there is a lot to think about. How do you know if your prospects received your mail? How will you track your inbound leads? Which ways are the most effective when trying to ensure your campaign was a success? Here are the top ways to track your mail to ensure its success. • Sample Piece – By ... Read more

Creative ways to make your postcard stand out

Direct mail works, you hear it time and time again. Why? Because it’s true. It’s a great investment because of its ROI (Return on Investment). But as good as it is, there are some creative ways to improve it. Here are a few things you can do to make your postcards stand out. 1. Use Personalization It is difficult to ignore a postcard when it is personalized to the individual who is receiving it. Adding a person’s name to the postcard is a ... Read more

CFS Increases Marketing Support Services with Cape Cod Expansion

[FOR IMMEDIATE RELEASE] CFS Increases Marketing Support Services with Cape Cod Expansion Sandwich, MA / Norton, MA – March 1, 2017 – CFS, Inc., a growing marketing support provider focused on providing “Client Focused Solutions”, is proud to announce the opening of their new office in Sandwich, MA. The new location is due to overwhelming client demand. Tim Slattery, CEO of CFS, expressed enthusiasm about the new Cape Cod location; “CFS has been in business for over 27 years and we’ve seen an increase in ... Read more

Can Direct Mail Really Work for Me?

Have you ever thought, "Hey! We tried direct mail and it didn't work." Did this experience leave you asking "Why do some direct mail programs not perform as well as expected?" According to the Direct Marketing Association (DMA), direct mail can pull in response rates as high as 15% or as low as .03%. With such a large gap, it is easy to see why many companies lost their faith in this very popular marketing practice. Over the years we've learned how well a ... Read more

Marketing Tips for 2017

The New Year is approaching… a lot faster than we expected. Have you started thinking about how to market to your prospects in 2017? We’ve come up with a few marketing tips that will help you start the New Year on the right foot. 1) Social Media – Are you unsure of what to post on your company social media pages? Focus on industry updates such as a blog post from your website, or use personal posts such as events happening in ... Read more
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