Brochures

Factors to consider when creating your company’s brochure

Long Live the Brochure! Even though we are constantly hearing “Print is Dead”, many companies still use brochures to promote their business despite the popularity of digital marketing. Why? Although most people get their information from a company’s website, most customers still like to have something physical. Here are some factors to consider when creating your company’s brochure. How does it differentiate you from your competitors? If you put your brochure side by side with your competition, does it stand out? A well-designed brochure ... Read more

Brochures – Why your company still needs them to be effective.

Company and product brochures are a very necessary part of any marketing mix. It's a shame they are also so often found to be designed poorly or worse, not exist. Consider these different approaches when developing your brochure and you will be on your way to an effective tool to help promote your business: The Customer Let your customers sell your products! Create a brochure as a collection of different case studies that talk about your products and services.  Include testimonials from existing ... Read more