Blogs

The Ultimate Event Support Super Hero Team

What is an ultimate event support super hero team? Consider them your own version of the Avengers, of sorts. They are that group of employees that you turn to when planning and participating in trade shows, conferences and organized events. They are there to promote your business, provide support, sell your product and enlighten your audience on the benefits of using you. Each of these team members plays a fundamental role in your event success. Let’s meet your event super team: The Planner registers ... Read more

Trade show season is almost here…

Are you ready? Trade shows are a great place to meet with hundreds, if not thousands of motivated and potential customers. They are also a great way to stay connected with your current clients as well.  While they require a lot of planning, the results from trade shows can be rewarding – such as increased brand awareness, or the number of leads received. Here are 5 B’s to consider when preparing for trade show season: • Be Prepared – Make sure you have enough well-designed marketing ... Read more

Add Some Emotion to Your Marketing

What makes great marketing? With technology changing, there’s always going to be a new way to market your brand. Whether it's social media, live videos or virtual reality – one thing that connects all these types of technology are emotions. The strategy is to get customers to connect to your brand. If your customer can relate or get attached, then you’ve made a connection and they will be more likely to consider you. Brands are pouring big money into doing this; are ... Read more

Marketing Tips for 2017

The New Year is approaching… a lot faster than we expected. Have you started thinking about how to market to your prospects in 2017? We’ve come up with a few marketing tips that will help you start the New Year on the right foot. 1) Social Media – Are you unsure of what to post on your company social media pages? Focus on industry updates such as a blog post from your website, or use personal posts such as events happening in ... Read more

Simple Tips for Email Marketing

Email marketing is a proven way to get your brand out to thousands of prospects. While it is considered one of the oldest forms of online marketing, it still continues to be the most effective. In order for you to get a great response from your email, it has to be engaging and a lot of people are finding it more and more difficult to do that. Here are 7 simple tips to get a better response from your email marketing campaigns: • Use an engaging ... Read more

Signage – more than just a sign!

When people think of signs for their business, they mostly think of road side displays. They’re a great way to bring in prospects, but they’re not the only type of signage. Below are a few additional types of signs that are sure to attract new customers. • Company Vehicles – Want a continuous way to market your brand to thousands of people on a daily basis? Add your branding to your company vehicle(s). It is the original “mobile” marketing and is proven to ... Read more

5 Items to Include in your Print Marketing Strategy!

Although so much content has gone online, there will always be a place for printed materials as part of your overall marketing strategy. There are so many possible marketing items that it can be challenging to know which ones to include. Start with these five, and you’ll be well on your way to having a well-rounded print marketing strategy. Business Cards: They’ve served as tried-and-true marketing tools for ages, yet are definitely still in style. When you carry business cards with you, you’re ready to ... Read more

Summer Event Tips!

Planning an event is always a task, no matter the size. There’s a lot to think about, such as setting the right date and choosing a location. There is also a lot that can go wrong during this time. To make your next event as painless as possible, we’ve come up with a few tips to help you through the process. Promote early – Summer is a time when most people are planning for vacations, so don’t wait until the last minute ... Read more

Success with Signage!

Signage is an affordable and effective way to advertise your business when it is done correctly. If your signs can’t be seen or read, then they do you no good. When it comes to designing your signage, there are many factors you should consider. Here are a few things to keep in mind as you plan your next signage campaign. Keep it visible: Visibility is the most important aspect of signage. Your sign must be easy to see and read at a glance. ... Read more

Quick tips for Postcard Marketing!

Did you know that 54% of postcards are either read or scanned by recipients? That makes postcards an affordable way to get your name and brand out to prospects. Also, they are the most effective means for driving traffic to your website. We have created a few quick tips you should be aware of when it comes to your postcard marketing efforts. Plan your campaign ahead of time – Everything from the idea, the message, and your goals for the mailing. Use Eye-Catching images – ... Read more
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