Archives by: Tony Pires

Should we include humor in our marketing efforts?

What's so funny about marketing? I heard a story about a restaurant owner who liked to run the drive up window on Saturdays. He would laugh and joke with customers and sometimes tease them. He enjoyed the laughter and fun the customers seem to get from it and many seemed to come back just to go through the drive up. But he did notice about 10% of customers would complain about it. They would tell him that they just wanted their food and ... Read more

5 Items to Include in your Print Marketing Strategy!

Although so much content has gone online, there will always be a place for printed materials as part of your overall marketing strategy. There are so many possible marketing items that it can be challenging to know which ones to include. Start with these five, and you’ll be well on your way to having a well-rounded print marketing strategy. Business Cards: They’ve served as tried-and-true marketing tools for ages, yet are definitely still in style. When you carry business cards with you, you’re ready to ... Read more

Trust your Inner Voice

Have you ever had one of those moments when something happens and you say "Yeah, I saw that but didn't think it was important" or “I wondered if that was going to happen" or "I didn't want to say anything just in case I was wrong". Each of these statements tells us we felt that something wasn't right, but we didn't “trust our inner Voice” and question it. We allowed something to happen that could have been avoided if we just ... Read more

What about your internal marketing? Company culture and values.

Tim Slattery, our CEO is having an open discussion on our company culture and values at the CFS town hall meeting. When you walk around your business and get a sense of the atmosphere of the workplace and the attitudes of your staff, does it make you feel good?  Do you feel like everyone (well almost everyone) is on board with what you want the company to be?  Is your vision of the company reflected in the behavior and performance of your team?  I hope so, but ... Read more

Direct Mail and Email, the One – Two Punch.

Are you looking for an economical way to get your message out to clients and prospects? Although email marketing has become an inexpensive option, direct mail is still considered one of the strongest and most effective methods of delivering your message to your target audience. So imagine if you could create a marketing campaign that combined both to present your products and services and in a way that would reinforce what your business has to offer. During these challenging economic times we ... Read more

Three elements that every marketing mix should have…

...that is if you want your effort to be successful. You've done your strategy work. You've defined your target market, developed compelling positioning and advantage, and packaged your products and/or services in a clear and relevant way. Now you're ready for the fun stuff — the marketing mix. You know direct mail, email, brochure, public relations, and all of the various tactics you've determined make the most sense given your strategy. But that's the hard part isn't it? Now you have to ... Read more

Direct Mail and Email. We just don’t look at them the same anymore.

Back when computers first came on the scene, getting one in your office or home was a big deal. Before the computer, a steady flow of direct mail would be delivered to you on a daily basis. Funny, how over a relatively short period of time, things have changed so much. Direct mail continues to flow and is now joined by its electronic counterpart – email. Digital technology has and will, continue to change the way we receive, process and send information ... Read more

Are you committing these 4 direct mail mistakes?

Did you know that 81% of recipients read or scan their mail daily. How do they decide what to read and what to throw away? While direct mail is an effective tool in your marketing campaign, there are some easy ways for your direct mail piece to end up in the recycle bin. If your direct mail marketing isn't working, you should be asking yourself these 4 questions: Are you targeting the right audience? Take a good long look at your mailing list. Are ... Read more

Marketing your company message with Newsletters!

We have many things we can consider when deciding how to market our company and get our message in front of our clients and prospects, but one of the best ways is with a newsletter.  A simple but effective tool that not only keeps your existing clients informed and entertained but also provides your prospects the opportunity to see who you are and what you do while building credibility. Many businesses seem to avoid newsletters as a marketing tool or as a ... Read more

Do you have a Marketing Checklist?

How many of these questions are you actually considering when writing your marketing plan? • Who is your target audience? • What are their problems or pain? • Does the first sentence draw them in further? • Are you presenting a simple, strong solution? • What is the one thing you learned from creating this marketing piece? Here are some quick tips to consider... Keep it simple and unexpected. Make it concrete, credible and include a story with emotion and always keep them interested in what you have ... Read more
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