Our clients want things now, deal with it!
Have you noticed lately that your clients need information or services faster and your chance to provide for those needs has a smaller window of opportunity? Well tough, deal with it. We have become a culture that wants what we want when we want it and we don’t want to wait. Our ability to receive and send information through a multitude of information technologies is overwhelming. If our clients want an answer, they don’t ...
Digital technology has, and will, continue to cause all of us to shift the way we receive, process and send information to each other.
Remember when computers were all the rage and getting one in your office or your home was a pretty big deal? Remember how, back before computers were so common, we all complained about the amount of direct mail we got? Funny how over a relatively short period of time, things have changed so much. Now we hardly notice ...
We live in a world that moves fast.
Our days are filled with a lot of information and situations that require our attention on an almost constant basis. With all of this going on, you should be thinking about your customers trying to manage their time. How can you keep them aware of the products and services you offer? To do this you should be communicating with them on a regular basis. When done effectively, you can make a connection between ...
I was talking with a business associate recently, and we were discussing how "the way" we market and sell has changed so much. We were sharing our thoughts on how technology has made all of us savvy buyers, and how customers are much more educated and aware than ever before. Gone are the days when just having a good product or service and a demand for it created an opportunity for growth. We talked about how it’s not a bad thing, ...
What's so funny about marketing?
I heard a story about a restaurant owner who liked to run the drive up window on Saturdays. He would laugh and joke with customers and sometimes tease them. He enjoyed the laughter and fun the customers seem to get from it and many seemed to come back just to go through the drive up.
But he did notice about 10% of customers would complain about it. They would tell him that they just wanted their food and ...
Have you ever had one of those moments when something happens and you say "Yeah, I saw that but didn't think it was important" or “I wondered if that was going to happen" or "I didn't want to say anything just in case I was wrong". Each of these statements tells us we felt that something wasn't right, but we didn't “trust our inner Voice” and question it. We allowed something to happen that could have been avoided if we just ...
Tim Slattery, our CEO is having an open discussion on our company culture
and values at the CFS town hall meeting.
When you walk around your business and get a sense of the atmosphere of the workplace and the attitudes of your staff, does it make you feel good? Do you feel like everyone (well almost everyone) is on board with what you want the company to be? Is your vision of the company reflected in the behavior and performance of your team? I hope so, but ...
Business cards are a dime a dozen. Actually, you can probably get them made for less than that, but should you? Because so many people have business cards from dozens, if not hundreds, of contacts, it is essential that you create one for yourself that stands out from the rest. Not sure where to start? Here are some tips on how to create a killer business card that stands out!
What must your business card contain?
Are you looking for an economical way to get your message out to clients and prospects? Although email marketing has become an inexpensive option, direct mail is still considered one of the strongest and most effective methods of delivering your message to your target audience. So imagine if you could create a marketing campaign that combined both to present your products and services and in a way that would reinforce what your business has to offer.
During these challenging economic times we ...