Archives by: Cathleen Drury

Meet the Team – Rick

Meet Rick, our Client Solutions Technical Specialist. He handles data processing and variable printing projects for the Client Services department. Also, as a member of the Tech Team, he assists and advises on technical projects and planning for CFS. Do you have a favorite moment helping a client?  I had a prominent role in the implementation of our new variable printing solution FlexPro which offers enhanced flexibility to many of our clients. What do you love to do on weekends? Workout my debit card. What super power ... Read more

Meet the Team – Elsy

Meet Elsy. One of our production associates, she is an expert in many areas of fulfillment, hand assembly projects, quality control, inspecting, verifying, and packing of client orders.  Learn more about Elsy... Do you have a favorite moment helping a client? My favorite moment helping a client would have to be the big Ocean Spray project we did back in February. It was a large project, so it became a true team effort. It was great to see everyone come together and work so hard ... Read more

Tips for Creating Effective VDP Direct Mail Campaigns

Have you ever received a direct mail piece with your name on it other than the address line? Did it feel as if the company was speaking directly to you? That’s how variable data printing (VDP) works. Highly effective and targeted campaigns are created to generate a greater interest compared to a generic postcard. Have you ever thought of incorporating VDP into your own direct mail campaigns? If so, check out the tips below: Scrub Your Data – Variable data is seen ... Read more

Are millennials responding to direct mail?

A millennial myth is that they are too distracted by technology to be interested in direct mail. Marketers assume the only way to connect with them is through social media or any other type of digital marketing. In fact, the engagement rate for direct mail sent to millennials is significantly greater than non-millennials. According to the USPS, 87% of millennials like receiving direct mail; 90% think direct mail advertising is relatable. So what can you do as a marketer to engage with this ... Read more

Meet the Team – Donna

Donna is an important member of Team CFS. She is an expert in many areas of fulfillment, hand assembly projects, quality control, inspecting and packing of client orders.  Want to learn more about Donna? Continue reading! What makes you laugh? My grandchildren. They have the wildest imaginations, and we are always doing things that are fun and goofy. Are you a morning or a night person? I am mostly a morning person, but I do like to have my coffee before I do anything. What are a few ... Read more

Meet the Team – Sonia

Meet Sonia - she is one of our talented Client Solutions Associates. She has worked in many different departments and she has enjoyed learning the different processes of fulfillment, printing, and client services. Currently, Sonia makes sure your print and inventory orders are processed with accuracy and getting them where they belong on time. Do you have a favorite moment helping a client? One moment that stands out is when a client was concerned about placing an international order. I offered additional shipping options and made ... Read more

Meet the Team – Laura

Meet Laura. Laura oversees all aspects of our Operations Department including direct mail, print, bindery, assembly, receiving and fulfillment. She trains and mentors team members, and ensures her team is continuously WOW'ing our clients. Let's get to know Laura a little more! What is a random fact a person may not know about you? I love to bake and decorate cakes. What super power would you like to have? I would have to pick flying as a super power. I want to travel more, so with flying I ... Read more

Meet the Team – Debbie

Meet Debbie, she is an important member of Team CFS. She is an expert in many areas of production - such as working on your complex assembly of packaging projects and programs. Want to get to know Debbie more? Continue reading! What is your favorite season? My favorite season has to be summer - I love doing outdoor activities. What do you love to do on weekends? I love to go to the movies, out to eat, as well as reading. During the summer I love to ... Read more

Meet the Team – Marlon

Meet our Creative Director - Marlon. His daily activities include creating corporate branding and marketing materials for a variety of clients and CFS, as well as collaborating with customers, and strategic partners. He is also on the marketing team and assists in corporate social media posting and executing email marketing campaigns. Let's get to know Marlon! What advice would you give someone going into your field? Never stop learning, whether it’s the newest design trend or the latest version of Adobe Photoshop. Design is a never-ending ... Read more

Meet the Team – Susan

Meet our Controller, Susan. Sue has been a part of the CFS team since August 2016. She oversees all financial functions - including payroll, billing, accounts receivable, financial compliance and reporting. She also manages human resources for CFS - including benefits and other employee relations programs and policies. Let's get to know Susan a little bit more! What do you love to do on weekends? I love to spend time with family and friends. Have you ever traveled outside of the US? If so, where? ... Read more
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