Archive for July, 2017

Are millennials responding to direct mail?

A millennial myth is that they are too distracted by technology to be interested in direct mail. Marketers assume the only way to connect with them is through social media or any other type of digital marketing. In fact, the engagement rate for direct mail sent to millennials is significantly greater than non-millennials. According to the USPS, 87% of millennials like receiving direct mail; 90% think direct mail advertising is relatable. So what can you do as a marketer to engage with this ... Read more

Meet the Team – Donna

Donna is an important member of Team CFS. She is an expert in many areas of fulfillment, hand assembly projects, quality control, inspecting and packing of client orders.  Want to learn more about Donna? Continue reading! What makes you laugh? My grandchildren. They have the wildest imaginations, and we are always doing things that are fun and goofy. Are you a morning or a night person? I am mostly a morning person, but I do like to have my coffee before I do anything. What are a few ... Read more

Finding the LOVE in Marketing!

I was talking with a business associate recently, and we were discussing how "the way" we market and sell has changed so much. We were sharing our thoughts on how technology has made all of us savvy buyers, and how customers are much more educated and aware than ever before. Gone are the days when just having a good product or service and a demand for it created an opportunity for growth. We talked about how it’s not a bad thing, ... Read more

Meet the Team – Sonia

Meet Sonia - she is one of our talented Client Solutions Associates. She has worked in many different departments and she has enjoyed learning the different processes of fulfillment, printing, and client services. Currently, Sonia makes sure your print and inventory orders are processed with accuracy and getting them where they belong on time. Do you have a favorite moment helping a client? One moment that stands out is when a client was concerned about placing an international order. I offered additional shipping options and made ... Read more